Automated emails have a 5% higher open rate and 152% more clicks than standard email60% of marketers choose automation as one of the three most Pricing important attributes of an email technology solution Sounds good, doesn’t it? And it’s! But, you also have to put in some work on your side! It’s not enough to plug in some automated software and sit back. To really get the most out of your new bot helper, you need to optimize. Here’s how According Pricing to a recent Ascend2 survey, 64% of marketers consider a comprehensive strategy to be the most important aspect of any campaign. So don’t even approach your automation program until you’ve done some serious strategic thinking. At the start of your email campaign, consider Your overall goals. What do Pricing you hope to accomplish with this particular campaign? Do you want to earn registrations? Convert browsers into paying customers? To increase web traffic? Defining your goals is

Pricing Your Campaign Focused and Relevant

It’s a tough situation. Doing a good marketing job is hard; staying on top is even harder. However, if you are ready to take control of your own destiny, you can succeed. Pricing The rapidly changing environment makes this the most challenging time I’ve ever seen, but it’s also an exciting time to enter the marketing industry.

Measurable results. Nebulous and ill-defined results are difficult to measure, making it difficult to establish the success of your campaign. Identify a few desirable Pricing outcomes that you can easily measure with the data your email program will collect.  The better you know your customers and the better you can tailor your Pricing campaigns to them, the greater the chances of your campaign being successful. From the outset, think about how you can divide your customer base into personalized segments, which can then be targeted with content relevant to their own personal backgrounds, interests, and customer journeys.

Pricing Segmented Your Audience Is, the Beauty of an



But no matter the accent, you have to speak the language of Pricing your metrics and tracking to be taken seriously in your marketing. Marketers’ expectations to quantify the effectiveness of their efforts haven’t gone away. The automated system is that it can juggle multiple customer journeys with many different “reactions” to data triggers at once with ease. Take full Pricing advantage of this awesome multitasking skill – it’s not only great convenience, but it also saves your team a lot of headaches! However, to really benefit, you need to feed your automation with the right data in the right way. As part of your initial strategy, you should dive deep into the data. You need Pricing to align the data you have (or will have) with customer email patterns, reactions, etc.

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