Amazon Advertising has Myanmar Email List the third largest advertising platform in the United States, behind Google and Facebook. The digital analysts were therefore right. There is a real influx of brands that are investing more and more on the Amazon Advertising platform. How does this impact your campaigns? In one formula: More advertisers The AC0S (Average Cost of Sales) is the percentage that measures the performance of your PPC campaign on Amazon. You should absolutely strive to keep your ACoS as low as possible to maximize the performance of your campaigns. It is calculated as follows: With more and more investments allocated to Amazon

Ads by advertisers, lowering your ACoS despite growing demand can therefore prove to be a complicated task. That’s why we consulted with the Amazon Advertising experts at our Amazon agency to define the different ways to get profitable Amazon campaigns. Negative keywords play a key role in controlling your ACoS. Negative keywords give you control over which search terms to exclude from your campaigns, which will dramatically increase your profitability by focusing your advertising budget on relevant search terms that have a better chance of converting and generating sales. . Here are some tips for finding negative keywords before you launch a campaign:

What is ACoS on Amazon

Use the Google Keyword Planner to create a negative word list. Look for search terms that are not relevant to your ASIN. Product example: Boy’s red t-shirt. Example of negative keywords: Blue, Adult, Yellow, woman. Adding negative keywords to your Amazon Ads campaigns as soon as they launch will help you optimize their performance since you won’t spend a budget on clicks from irrelevant searches. Here are some tips for finding negative keywords in your existing campaigns: Create an automatic and manual campaign with the different match types (Large, Expression or Exact) and include the negative keywords that you had listed before launching the campaign.


Once your ads have accumulated enough clicks, use the Search Terms report, filter by number of clicks, and negate any irrelevant keywords. Broad-targeted or phrase-targeted keywords on Amazon are a collection of search terms that can represent thousands of irrelevant results to your campaigns. Example: If you bid on the keyword “sweater” in broad and phrase, Amazon may show your product to a user searching for “Dog sweater” which will not generate sales, as it is completely different from what you are selling. Follow these steps to make sure your search terms are isolated correctly: Check your Search Terms reports frequently and look for search terms that generated at least one sale.

negative keywords

Move these search terms into specific campaigns as exact keywords. Negate these keywords in your other campaigns. By following these steps, you will be able to control your bids specifically on these keywords, rather than managing a bid on a set of search terms. Even if it seems obvious, the management of auctions is much more complex than it seems. As we mentioned above, the Amazon Advertising platform allows you to truly control your bids when the keywords are exactly targeted. Phrase or broad target keywords drive a set of search terms, which limits your ability to control CPC. Here are some scenarios you may encounter when optimizing your bids:

If there are few sales but a lot of budget spent – Lower the bids on those keywords. If there is a high conversion rate and few impressions – Increase the bids to capture more traffic and more sales. If there are a lot of clicks but few sales and a low conversion rate – Check your price and page content to make sure you are competitive and thus maximize your conversions. If there are a lot of impressions but few clicks, optimize your images and titles to optimize your CTR (click-through rate). These 3 tips for lowering your ACoS will help you avoid spending your budget on irrelevant queries and optimize bids on high potential

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