In this article, the experts from our SEO Burundi Email List wanted to give you some advice to boost your sales by optimizing your conversion rate, without necessarily having to increase your traffic. Here are our 4 Quick Wins! Optimizing your internal search engine can help boost your sales. Examine internal search engine data in Google Analytics to identify what users are looking for and what products are displayed for each query to identify potential areas for optimization such as: Users find it difficult to find certain information in the menu and therefore go through the internal search engine. The products displayed by a results page do not meet the user’s intent and therefore help increase the exit rate.

When exporting your data, allow at least 6 months or even 1 year of data to make sure you don’t run out of opportunities due to seasonality. We also recommend that you delete all queries with a low search volume. Rank queries by search volume and identify the type of pages that users have the most difficulty finding. For example, if you see a lot of searches for a brand’s terms, it may be a sign that your users are having trouble finding that brand’s page while browsing your site. You can then decide to make it more visible. Identify missing content. These are queries with high search volumes for which there are not yet dedicated pages on your site.

Identify opportunities thanks

The results page does not display all affected products. In this case, if you have the offer in question, you can create specific pages that match those queries. Look at search terms that are very specific. This may be because the results pages are not responding to users’ intent. This is because when your internal search engine’s algorithm isn’t showing the most relevant items in the first place, you may need to make some manual adjustments to put the most relevant results at the top of the list. Modify the configuration of your internal search engine to take into account typing errors, spelling etc.

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(Example: a user who searches for “teshirt” might have a results page with only one product, while a user who types “t-shirt” gets a results page with all products). The configuration of your internal engine should also take into account synonyms and alternative terms to avoid directing users to incomplete or empty results pages. Enabling predictive searches to show users popular queries for the word they are searching for also has a positive impact on site engagement. It is also important to ensure that your transactional pages ( category pages and product pages) are optimized for conversion. You will find below some elements to take into account to boost the conversion of your category pages:

Optimize your category pages

Allow users to view products in “quick view” without having to leave the category page. It may take a while for a new page to load, and users like to take a look at multiple products before deciding to visit a particular product page . Display stock availability on your category pages and place out-of-stock products at the bottom of the page (to avoid frustrating the user). Enrich your category pages with the number of stars (if you have comments on the products), the colors and sizes available, the “Save for later” button, the offers, etc. Highlight your top products and most viewed items for each category page.

Use breadcrumbs. It helps users navigate your site and makes it easier for them to navigate from one page to another. A breadcrumb trail might look like this: Home Page> Bras> Underwired Bras (Each item containing a link to their respective page). Connect the related categories and subcategories. For example, if you have a category page for helmets, try adding a link for gloves or boots. These links can be included in a “similar categories” section. Analyze your popular products with low conversion rates Start by comparing the volume of searches to the volume of conversions for each URL produced. You should identify product pages with a high number of impressions in Google Search Console that are not added to cart or have low

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