Generating qualified leads remains at the heart of your BtoB Inbound Marketing strategy . In addition to the techniques to attract visitors to your site, you must encourage them to leave a trace of their China Phone Number List and to contact you. But how can we impact professionals and encourage them to show off? To help you, here are 6 tactics that will invite your target audience to come to you.
Humanize your “About” page

Your “About” page provides important information on your activity, your offers, but also your background and your assets. B2B relationships are generally long-term, so it is essential to also focus your presentation on your personality, your vision of the business world and your corporate culture.

Professionals don’t necessarily want a list of benefits, they also want to understand who they are talking to, know you better and see if your two companies share the same values. Write this page as authentically as you can, give your vision of your business and establish a close relationship with the reader . He must identify with you and feel a certain feeling.

Display your phone number

Some professionals prefer to have a direct conversation with their potential partners. This is why they favor more telephone conversations to have quick answers to their requests and better understand the personality of their interlocutor. Don’t frustrate them by hiding your phone number! Post it alongside other contact methods, so your lead is free to choose their preferred method of approach.

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Take care of your presence on LinkedIn
LinkedIn is the professional social network par excellence! We have mentioned it on this blog several times, it is necessary to explore this opportunity to assert your leadership and attract contacts . Take care of your presence on this platform and you will be able to increase your sales!

Campaign with the Twitter Card Lead Generation
Twitter offers several types of advertising on its platform. The latest is a Twitter Card called “Lead Generation”. This allows you to sponsor a tweet, in which you make an attractive offer (white paper, subscription to a trial period, registration for a webinar, etc.) against the user’s data. The advantage is that the social network pre-fills the form of your tweet, thanks to the information left by the user on his profile.

Campaign with the Twitter Card Lead Generation

Twitter offers several types of advertising on its platform. The latest is a Twitter Card called “Lead Generation”. This allows you to sponsor a tweet, in which you make an attractive offer (white paper, subscription to a trial period, registration for a webinar, etc.) against the user’s data. The advantage is that the social network pre-fills the form of your tweet, thanks to the information left by the user on his profile.

You can quickly increase your visibility and enrich your base of qualified prospects thanks to this type of campaign. Especially since Twitter’s targeting criteria allow you to be very specific about the targeted users.
You can quickly increase your visibility and enrich your base of qualified prospects thanks to this type of campaign. Especially since Twitter’s targeting criteria allow you to be very specific about the targeted users.

It sounds obvious said like that, doesn’t it? And yet, there are many who do not take advantage of the information provided by their analytics. See further than that, and interpret the data from your Google Analytics to transform your data into actions. According to a study by MIT Sloan Management Review, it is this ability to interpret your data that will allow you to get ahead of your competitors.

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