All digital marketing experts today agree that content production is a vital activity for any company that decides to occupy the forefront on the internet. Among the many virtues attributed to content marketing , it is Australia Phone Number List said that it is an extremely effective discipline for boosting SEO, so much so that, in the minds of many, ” content is the new way. to do SEO “. However, this assumption is not entirely true: the production of content is only one way of working the SEO of a website. There are many other techniques and tips that also help (at different levels ofstrengthen your SEO .

Whether you don’t have the time or the inclination to go through content production or want to diversify your SEO approach to optimize your results even more, here are 6 techniques explained by Rand Fishkin in a new Whiteboard Friday that you should try. on your website.

Improve your Rich Snippets

All digital marketing experts today agree that content production is a vital activity for any company that decides to occupy the forefront on the internet. Among the many virtues attributed to content marketing , it is repeatedly said that it is an extremely effective discipline for boosting SEO, so much so that, in the minds of many, ” content is the new way. to do SEO “. However, this assumption is not entirely true: the production of content is only one way of working the SEO of a website. There are many other techniques and tips that also help (at different levels ofstrengthen your SEO .

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Whether you don’t have the time or the inclination to go through content production or want to diversify your SEO approach to optimize your results even more, here are 6 techniques explained by Rand Fishkin in a new Whiteboard Friday that you should try. on your website. Remember, the snippets Rich (or snippets ) are excerpts displayed on a search results page that provide additional information about the content of this page. The advantage of a search result containing rich snippets is that it is more easily noticed and that it stands out from the surrounding content , thereby promoting click-through rate.

Help robots to crawl your site better and improve the quality of your pages

A website with a clean structure facilitating internal navigation is beneficial not only for the visitor who will find the desired information more easily, but also for your SEO. As you probably know, to reference the content of your site, search engines send robots that visit your pages by borrowing your internal mesh network. The easier your site will be for them to visit, the more your referencing will be strengthened.. It is therefore important that you set up, if you have not already done so, a clean and logical navigation comprising different levels of hierarchy whose pages are accessible with a minimum of clicks and are linked to each other by hypertext links. Also take a look at your Google Webmaster Tool, delete any nonexistent pages (404) and perform the appropriate redirects if necessary.

In addition, ask yourself the question of the relevance and value of each of your pages . Are they really all necessary? Do they all provide useful information to your visitors? By removing superfluous pages and optimizing the less qualitative ones, you will also increase your overall SEO.

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