The visual is at the center of your content strategy in 2015 ! Very impactful and easily searchable on mobile, it is a key element of your digital Oman Phone Number List , but also an excellent asset for your SEO . Indeed, optimized in strategic places, your images become an important lever to generate more traffic to your site and rise in the results. To optimize your blog images or those of your e-commerce site , here are the 7 main elements to take into account.
1. The name of the file We don’t often think about it and that’s a shame, but the name of your file does play a role in your ranking in Google Images . Name it with the keywords related to your content. Also use dashes to separate words, this will promote good visibility of your image file. For example, if your article gives advice on buying a house, have your visual read : buy-house.jpg . 2. The alt attribute. Often underestimated, the “Alt” tag remains an important element for optimizing your image. Indeed, this tag is very useful for providing a description of the content of your visual to search engines .
The caption of the image
This attribute should include a short descriptive phrase that contains your keywords. It’s the perfect place to work on your long tail expressions Add a small description as a caption to provide additional comments to Internet users. It must be succinct, but serve as an explanation to the reader as well as to Google. Enter your keywords in a natural way , so that the reading of these few lines remains fluid. To help other users easily find your image, choose a clear, short and descriptive title. Note that the title is often the phrase contained in the little bubble that appears when you place the cursor over an image.
Therefore, the title of your photo should be useful and informative, while containing at least one keyword
You certainly have a sitemap on your website. This allows you to provide valuable information about the tree structure of your site to Google. It is also possible to add your images to this strategic document for your referencing . Thanks to this XML file, search engines can be informed about the name of your image, its “Alt” tag, its place on the server, etc. This will allow better indexing of your images and their inclusion in the overall referencing of your site.
Add other links
To find out how to integrate images into your sitemap, we invite you to read the official procedure set up by Google . 6. The format of the images. The format of your image must be well chosen to facilitate its display! If you download a visual that is much too heavy, it will take a while to display and will have the opposite effect from that expected: it will penalize your SEO. Google takes into account the loading speed of your site to position you in the results, so be light!
The JPEG format is strongly recommended for its balanced size. In addition, a resolution of 72 dpi is sufficient for a web display. Take care to minimize the files you upload. Feel free to use online tools like Shrink Pictures. 7. A photo related to the content
The chosen photo must relate to the content . Make sure there is perfect consistency between the two elements in order to optimize their visibility. If you write the title “House” on an image representing a bottle, Google may risk penalizing you one day! Not to mention that to manage your e-reputation, it is better to offer completely consistent content.