Google announced on March 5 that Netherlands Email List was landing in Google Images to be displayed above natural image results. These two new formats called Shoppable Ads and Showcase Shopping Ads are currently being rolled out and reflect that Google is banking on visual search for years to come but also that the Mountain View firm is trying to cope with the rapid growth of Facebook. and Amazon in internet advertising market share . The first advertising format for which it will be possible to configure your Google Ads campaigns is called Shoppable Ads and allows you to offer a scenario of several objects through an image as below in the example of an office.
The Internet user will thus have the possibility of clicking on the various objects present in this image in order to be redirected to the product page of the website and to proceed with his purchase. The Shoppable Ads format is currently in the testing phase and is not yet available to everyone. The second format of Google Images ads is a little more classic and allows brands to display ads grouping together several products that may be part of the same range, accompanied by a mini-banner wrapping image. We talked about it in a previous article , the year 2019 will probably be marked by the release in France of the Google Home Hub
Les Showcase Shopping Ads
a voice assistant with a touch screen that offers visual results from YouTube and Google Images for voice searches. performed by users. Although no communication has been made from Google regarding the integration of advertisements in visual or voice results, it would not be surprising to see them arrive in the years to come at the rate at which the firm is going. Californian company to maintain its leadership position and market share in the internet advertising sector. The arrival of paid advertising in Google Images is also a first offensive on the part of Google to maintain its dominant position against Facebook and Amazon in the field of advertising on the web.
For 2018, Google represented 37.1% of the online advertising market share in the United States, followed by Facebook with 20.6% and Amazon, which joined the podium with 4.1%. A comfortable advance for the Mountain View firm but American specialists predict for 2020 a drop in Google’s market share to reach 35.1% while Facebook would remain more or less stable with 20.8% while Amazon would reach 7% market share ( Source: eMarketer ) With Facebook, and especially Amazon, which is growing steadily gaining Google’s dominance in online advertising, it is therefore not surprising to see the visual search tool being exploited for advertising purposes.
An evolution towards visual search
As a reminder, Google Images alone represents more than 21% of the market share of search engines in the United States . Here is the change. It should be remembered that there are two kinds of sellers on Amazon, on the one hand Amazon, on the other hand third-party sellers, professionals of which you may already be a part. The latter all have their chance, there is no limit to the number of sellers for a single product, it is this same principle which to a large extent favors the availability of the offer and its price attractiveness. Thus, it is advisable to offer products at advantageous prices compared to its competitors.
If Amazon doesn’t highlight its most competitive sellers, buyers will quickly turn to other platforms. However, it is important to note that the site also sometimes attributes the buy box to the one who does not present the lowest price , even if it comes close to it. Availability remains another key aspect. To maximize conversions and satisfy Internet users as quickly as possible, Amazon likes to pamper its resellers who can immediately meet consumers’ expectations. The comments posted by customers also have a significant impact. Winning the purchase box is the result of time-consuming work! Among the performance criteria to be met