Give them greater visibility. In this sense, there are various marketing techniques that can help. One of the most effective is retargeting . Do you want to achieve more sales online? Well, stay and read this article because we give you the keys to achieve it. What is retargeting? According to various studies, shopping cart abandonment affects 88% of e-commerce. One of the main causes is the search for that item in other similar online stores.

This is where retargeting comes into play . This is one of the digital marketing techniques that consists of creating several increasingly personalized impacts, encouraging the user to move  Macedonia phone number forward through the conversion funnel. If you want to know more, we invite you to enter the following article on digital marketing tools . The main function it fulfills is to get those potential clients to remember you and be able to recover them (iebschool, 2021).

Both Are Vital Tools for Content

However, google decided to designate its own term – remarketing – and it has gained popularity in recent years. In such a way that both concepts are already used generically (cyberclick, 2021). How does retargeting work? We have already explained the concept of retargeting as such.

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These are files created with small amounts of data sent between a sender and a receiver. This cookie has a dual purpose: to identify each visitor and to have access to their activity history (inbound cycle, 2021). This, in turn, will serve as an orientation to carry out a personalized advertising campaign based on the action that the user has made on the website (inbound cycle, 2021).

Entertaining and Receptive to an Audience.

But, what is the step by step that you should follow to get the most out of your retargeting campaign? We tell you below (cyberclick, 2021): what is the correlation between content marketing and retargeting? With the decisions that google has been making in relation to cookies and therefore the implications that this will have for retargeting, content marketing will play a fundamental role for brands. Today retargeting depends entirely on data capture by google.

 

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