Webshops are full of beautiful products, have cool designs and a great UX. But are you taking advantage of every opportunity to shoot through the ceiling organically? With a 16% increase in e-commerce purchases in 2021, it will only become more interesting to represent your webshop well in search. Ecommerce SEO is the foundation of your success. In this article I share 6 useful SEO tips to make an impact.
There are so many variables that determine the success of your shop that you are almost never done optimizing. It is important to prioritize your work. From your audit you determine where you can make the most impact. This not only provides structure, but also capacity within the organization. If those involved see results sooner, it is also easier to implement the rest of your ideas and optimisations.
6 SEO tips to make an impact
Developments are happening at a rapid pace. Familiar story, you might think, but unfortunately it is true. Google changes the type of search results, refines the guidelines and also changes the way they handle certain elements on your webshop. Focus on the elements that can make an impact.
A tight website structure is Sales Directors Email Lists what every webshop owner wants. After all, that’s what your visitors like when navigating to your products. But you’ll be surprised how often that is not yet ideally furnished… ouch! What should you pay attention to when creating a tight structure?
We use breadcrumbs to indicate where a visitor is in the webshop. And you would prefer to match this with your URL structure. Many shops create confusion by displaying crazy breadcrumb paths and showing completely different URL structures. That’s just not friendly to your visitor.
Build Ultimate (URL) Structure
Far too often you see meaningless ID numbers or other unnecessary characters in URLs. Even with the most large and well-known players, this does not go smoothly. Check this url of Mediamarkt, for example: https://www.mediamarkt.nl/nl/ category / _stofzuis -483155 .html