Have you ever wanted to get new Papua New Guinea Email List from qualified leads ? Good news: It is possible. The Similar Audiences , which are created from your existing remarketing audiences, targeting new users who have behaviors similar research to those of your remarketing lists. Because they are supposed to be similar to users who have already shown interest in your site, Similar Audiences are more qualified than average users. If this sounds familiar already, it’s probably because they’re already available for a while on the Google Display Network or also because they’re similar to the Lookalike Audience feature on Facebook. But companies are not yet making the most of these functions.

The advantages of Similar Audiences in Search Audiences of this type can be extremely beneficial to advertisers for a number of reasons, for example: With Similar Audiences , you don’t run your campaigns blindly. You are targeting a group of people who have similar interests to your current clients. Think about it. Brands continue to invest in TV or magazine ads, while they are not investing enough in these type of similar audiences or Lookalikes . Data does not drive TV ads but it drives Lookalikes and Similar audiences . And, while TV can reach a huge audience, it is not necessarily the most qualified for your business.

Similar Audiences

Thanks to Similar Audiences , you use the audience pool of your remarketing lists and increase it exponentially. Even better, you can create lookalike audiences from buyers on your site. If you have a list of 1000 people who converted on your site, you can turn them into a Lookalike Audience of over 10,000 people. This is because lists like Lookalike Audiences and Remarketing are based on the actions of your customers. These actions include purchases, downloads or simply visiting a product page for example. Let’s say it again: These are people who behave like those on your remarketing lists, which means that some of them will be similar to your most loyal customers .


Remarketing allows users to set a cookie on certain pages of your website, so you can track their search activity and show them ads when they visit other sites. Remarketing Lists (RLSA) allow you to personalize Search ads for those who have visited your site before and tailor your bids and post types to those users when they search Google and its search partners. To get started with Similar audiences on Google Ads, you’ll need an existing remarketing list. Keep in mind that to build a remarketing list you need a minimum of 1000 cookies before the list can be used to tailor your Search ads.

The advantages of Similar Audiences

Once your remarketing list is built and live, Google Ads will analyze the search activities of users on that list to understand their search behavior. Then, based on the search and behavior components that Google Ads has been able to identify, this will allow it to identify new users with similar behaviors in order to show them your ads. Since the process is carried out by Google, it is not entirely transparent. Google explains that a variety of factors are used to match your audiences, including the following: First, sign in to your Google Ads account. Click on the campaign you want to add Similar audiences to. Then select Audiences and click on Select ad group. You will see All Audiences appear.

Click on Remarketing then the type of list you want to use and save. To guarantee you the correct configuration and the correct use of these audiences, the agency 90 offers you these paid referencing support services , do not hesitate to contact us; we are ready to help you. In short: Yes of course! Since their deployment in Search, Similar Audiences have drastically boosted the number of conversions and the click-through rate (CTR). For many businesses, Similar Audiences convert almost as well as their RLSA audiences. In addition, Similar Audiences allow advertisers to increase their RSLA audiences tenfold and reach an audience up to 7x larger.

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