Use ‘category independent’ URLs specifically for product URLs, so you can thanh them under multiple relevant categories without creating duplicate content .

We’ll stick with the vacuum cleaner category for a while. The fact that you then tell about Philips vacuum cleaners on all vacuum cleaner pages, but link to the general Philips page, doesn’t really help either. You are probably even further away from your Philips vacuum with that link. This is a good example that SEO and CRO are inextricably linked. No offense to Mediamarkt: the nice thing about SEO is that there are always and everywhere opportunities.

Boost page experience: pagination

Pagination is something that Marketing Directors Email Lists can have a big impact on large webshops. Divide your category with 384 products into different pages with, for example, 24 products per page. For example, Googlebot does not have to load an incredible amount of content in one go, which is at the expense of the UX for visitors. You also take away the risk that the server has a hard time with a page that is too heavy

Important : make sure to set up those paginated pages, such as variant /2/ or /3/ properly. Post a self-referencing canonical. You can also use rel=prev and rel=next tags. Even though Google communicated that it would no longer use those tags, a Bing, for example, still does.

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Maximum return from your product structured data

A good resource to learn more about pagination over the years: Pagination best practices on SE

  • Prevent /page2/ from getting a canonical to the main page (page 1). That confuses crawlers and suggests that only one version exists, when there are indeed more versions with your other unique products.
  • Don’t exclude paginated pages in robots.txt, because then you completely close the crawl path to your products for crawlers.
  • Also don’t put noindex tags on paginated pages. After a while, Google also sees a page with noindex as a nofollow, a waste of all that link juice.

J .


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