A natural link profile contains all types of anchor text. Within your own site and from other sites. Check this, for example with Screaming Frog SEO Spider for internal links and Ahrefs , SEMrush or Link Explorer from Moz for…

What you definitely shouldn’t do is buy hundreds of automated links, with the same anchor text. It’s playing with fire. Online you will find lists with the best ratio between types…

In general, it is wise to always provide images with an ALT text. The description helps search engines understand images better. Visually impaired people also often use reading software, and these programs…

Although you can’t, you can buy links on other sites. If you pay enough, you will also influence the anchor text. For example, it happened that people bought thousands of links online…

The disadvantage of sneaky words is that they manage to flood literally written articles and other textual expressions. They sneak further into your construction as you progress (or continue writing) the…

As a SEA specialist you can optimize and adjust the feed directly in the raw file, in Google Merchant Center or with various tools such as ProductHero or Channable. The…

Admittedly, as a writer you can sometimes be a little blinded by the rows of words you see in front of you. Your fingers race through the keyboard and the sentences…

As mentioned earlier, Web Stories do provide opportunities for website owners, whether they are organizations, companies, publishers or independent entrepreneurs. These can mainly be found in the field of branding and…

So they reach a larger audience than just users who search for your name or keywords. Google Web Stories offer space for CTAs, are indexable and rank well. Sometimes even above paid…

Are you a retailer or webshop and do you sell products? There are different ways how you can be visible and show your range to many visitors. I recommend using shopping campaigns…

Before you even start thinking about those fun formats, that fantastic podcast series or that strong long read, you have to work on the foundations, which should ensure a good…

As a content marketer you have to explain and keep explaining what you are doing and why. That good content marketing takes time. That building a relationship does not succeed in one…

Content marketing is too complex. It seems that way, when you see how the group of copywriters, copywriters, content specialists and brand strategists have to pull and push to acquire a…

Second, good characters are the main carriers of your story. An effective character has good and bad qualities, just like every human being. Your stories are therefore preferably written from the perspective…

A second example: the setbacks in Tony’s Chocolonely’s brand story . The founder of Tony’s Chocolonely, Teun van de Keuken, wants to bring about a change in the chocolate industry. In the program Keuringsdienst…

Employees of the organization got headaches from poor ventilation and harmful fumes from new clothing. Patagonia communicates openly and honestly about it. And the company shows how it handles it. It was the…

You can only conjure up effective texts on your screen if you know exactly what the sales arguments of the product or service are, what your goal is, who the…

Anyone can write. Knocks like a bus. However, not everyone can connect words in such a way that the reader takes action. A good copywriter can. He masters the techniques of persuasive writing. Is a…

For other products, it can be helpful to add the dimensions, size, or even the SKU when it’s a more well-known product. What you need to add to your Product…

Who wants their child to be born less than perfect? Who wants their child to have physical, emotional, social and behavioral limitations? The answer is that none of the parents…

If you’ve just worked hard on Duolingo for a few days to complete a few lessons, your streak is about to expire because you skip a day. How annoying is that! A streak is a commonly…

That’s engagement. Your Instagram engagement metrics include: Likes Comments Shares Saves Story replies Follows You’ll want to track these metrics and strategically improve them to ensure you’re creating Valuable social…

Sell their products or just write their daily thoughts for the world to see. When you start building your ecommerce website you certainly have a lot of options. And wordpress…

The point here is that you have to hear the voice-over at the same time as the image. The narrator or voiceover describes a procedure while the video shows its demonstration.…