Case studies It is one of the content formats for sales enablement that follows the line of success stories. It also consists of exposing the case of use, exploitation and…

The term and the reasons for the return on the investment is the indicator that shows  how long it will take until the initial financial contribution is returned . Imagine that the founders…

The selection of content formats for sales enablement is one of the crucial moments in the development of a strategy aimed at optimizing business results and training salespeople. Undoubtedly, Content…

On the other hand, if in addition to generating trust you want to captivate, fall in love and even evoke feelings, you can use storytelling as a model for writing…

There seem to be a lot of missed opportunities, right? However, getting back in touch to ask —Have you decided yet? —, it can really annoy you. Therefore, you must…

Of course, this script is open, since it depends on the person’s interactions. But at least you mapped out the main paths the conversation can take. Also, once you have…

Now, let’s share some tips so you can get the best results from this entire process of prospecting clients. Dedicate yourself to research The seller wants to sell. He wants to…

The process can become more expensive, since you need to start from scratch with the lead. Therefore, this method is generally adopted by companies with a high average ticket , so the sale…

Prospecting is the time to make a first contact. You probably won’t get directly to the decision maker of the company. A receptionist or assistant may be the means to contact you.…

Customer prospecting is one of the essential steps in the sales process . This is when you start driving prospects to the sale, after they’ve already approached your business and demonstrated their potential…

Prospecting is finding the ideal clients for your business. But how to identify who they are? What features should they have? To do this, it is necessary to identify the Ideal Customer Profile…

There are companies that wait for customers to contact them. There are others where the sales team approaches everyone indiscriminately. And there are also the companies that have the best sales…

As a consequence of a good engagement, we have one of the most desired objectives by Digital Marketing professionals and managers : loyalty. In other words, generating engagement is not only a…

First, let’s understand the importance of engagement. In the end, we do not want to conclude with this text that engagement is not necessary. Therefore, we need to deepen the concept. These…

That is one of the pillars of a role play exercise. It is essential that vendors are prepared to deal with the most diverse types of consumers . So draw a map of the ones…

Now that you know what role play is, what its objectives are and how it can benefit your company, it’s time to understand how to implement it in your team.…

As you can already imagine, the main objective of role plays is to prepare the sales team to deal with different clients and scenarios . By adopting a more entertaining approach, the company favors the…

The quality of the salespeople employed by a company is critical to its success in the marketplace. In the end, as relevant and attractive as they may be, products and services do not…

Leveraging the right content to attract the ideal audience to your business is nothing new. However, things get much more interesting when you can use the information those people provide to…

To work properly, a sales enablement strategy needs commitment . That means building a work structure based on the best practices that this approach requires. It is also an ongoing process that requires constant improvement as…

Bridging the gap between marketing and sales means providing smarter approaches when dealing with potential customers. That is why you need a sales enablement or sales training content strategy. The demands…

Therefore, it is essential to have a well-developed buyer persona to understand what your ideal clients are like. In addition, it is essential to follow what the competition is doing. This can…

Another major cause of negative ROI is the high risk of a project and investment. This is something that can happen when you don’t forecast correctly and analyze consistent data in…

To perform the calculation, you only have to identify the value of the income and the cost of the strategy to complete the formula above, so it will be possible…

You’ve probably used  SWQT analysis  to assess your business scenario, haven’t you? The matrix that helps identify threats, strengths, weaknesses and opportunities is essential to understand the context in which a company, a product…

Just as there are metrics in  Marketing  that allow calculating how much was achieved by using a strategy or the popular  ROI , it is also possible to use a similar concept to identify…

Emails are close, personalized and direct, which is why they work perfectly when we want to prepare an ideal setting for closing sales and the work of the sales team.…