You see, words mean very Haiti Email List if you don’t tailor them to the person you’re communicating with. It’s not what you say, it’s the way you say it. You need to think about who you are talking to and how best to tailor the words so that they not only make sense, but allow you to address that audience. It’s all about the audience, and always has been, especially when it comes to digital marketing. According to VentureBeat, branded content has increased 800% since 2012, while shares on social media are down 89%. This tells us that despite producing more content

engagement decreases and exposure through content distribution is even more difficult. The average internet user views hundreds of messages a day, making it harder than ever to deliver yours. Our mission should be to reduce that noise rather than add to it. While I still believe that content is central to your SEO and marketing strategy in general, I think we need to better understand the purpose of content first. And stop with the relentless urge to create random content for fun. In a world of content creators , we are bombarded with content from all directions. There are even articles on how to optimize your yawn (thanks Gwyneth Paltrow ). Do we really have to be told how to yawn

Reconsider the sanctification of content

Content should always be thoughtful, useful and have its place. If no one reads it or cares about it, what good is it? Create for your reader, prospect, or loyal follower that you know and understand, and create content they’ll love. It’s as simple as that. Build a complete snapshot of your target audience. I’m not just talking about their middle age or gender, but their interests, what they like and dislike, and how they like to consume content. Many companies fall into the trap of shouting loudly in the hope that they will be heard. This often has the opposite effect. Think first and foremost about why this topic might interest your audience

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what problem it might solve, or why it will help them. Use natural language and make an emotional connection with that audience. Telling stories and drawing inspiration from real life experiences are also very effective. To give a crude example: if I am looking for a good caterer for my wedding, I will be more sensitive to the experience shared by my friends Jonathan and Elise and their guests who tasted delicious local dishes during their ceremony, rather to be bombarded with classic and promotional advertisements from local caterers. What may be of interest to you is not necessarily what your audience wants to hear.

ways to put your audience first

When planning or writing content, distribution is key. It’s about presenting yourself in front of the right people, in the right way. Using a cross-channel approach when launching a product or delivering content will allow you to reach your audience at all touch points. But consistency is important: make sure every channel is connected and that the user’s journey is as smooth as possible. To stand out, your content may need a little help with its design. You can achieve this by creating content in video format, or by displaying your content alongside an infographic or interactive element. Get creative and think outside the box to get your words

Finally, what did I say to Grandma Danielle? I broke down my answer by explaining that I was helping businesses, coming up with ideas for people to read and spend time reading published articles. I gave a few examples of brands she might have heard of, and showed some published work. I can’t guarantee she got it all, but now she’s asking me to help her with her crossword puzzle. even if the term is irrelevant to their business or has a high level of difficulty. It’s better to be more pragmatic in your keyword strategy and come up with new variations of keyword phrases than to jump headlong into the same queries that won’t be visible to you.

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