Do you want to boost your sales in 2022? One of the most effective tools to achieve this is implementing content marketing for bookstores . What is this practice about and what content generates the best impact on the public? On December 25, the Ministry of Education (Minedu) approved the return of face-to-face classes by 2022. This scenario represents an excellent opportunity for bookstores, one of the businesses most affected by the pandemic. According to a report from the Ministry of Culture , 90.7% of companies reported a decrease in their income during 2020.
However, studies have also revealed an increase in the purchase of ebooks . And it is that the crisis has boosted the conversion of the publishing sector Ecuador whatsapp number list the digital. In this sense, a tool that companies in the field must apply is Content Marketing . But what exactly does it consist of? Content marketing for bookstores is based on the creation of digital pieces to promote the purchase of physical or virtual books. Marketing for bookstores: News Today it is essential that bookstores have a digital space to offer their products.
Content Marketing For Bookstores
In this way, buyers will be able to find the books they are looking for without having to go to the store. However, it is important that the platform is also attractive and has a user-oriented interface (UX). This means that it must offer fast navigation, have an intuitive design and adapt to different mobile devices. Content marketing for bookstores: What content is the most effective? book lists The public loves lists, especially young people. To develop this content, various formats can be used, from galleries to animated posts. Thus, you can create tops like “ 5 books you need to read this summer ” or “ 3 authors you should read if you are a fan of science fiction ”.
Another highly effective option is to involve users in the creation of the content. To do this, you can ask your followers to create their own reading lists and share them on social networks. Reviews This is one of the most used resources in Digital Marketing strategies by publishers. But we are not referring to the criticism of professionals, but to word of mouth advertising. And it is that the recommendations of other readers have a relevant weight in decision making. According to Wyzowl , 9 out of 10 people trust what a customer says about a company more than what the company says about itself.
What Content Is The Most Effective?
For this reason, this content has become very recurrent on platforms such as YouTube or TikTok. There are hundreds of channels that make videos sharing information about various reading materials. In this regard, one of the most commented genres is that of romantic literature. In fact, according to the Medium platform , this type of novel has raised around 1.44 billion dollars worldwide. At Making Contents we are experts in Content Marketing for bookstores . We have a team of professionals who will help you boost the growth of your business to successfully start the next return to school. For more information, click here .