Of course, except to dispute the San Marino Email List issued by organizations and which are the subject of a consensus, digital / digital contributes to a significant share of the carbon footprint: almost 4% , and above all this increases by almost 10 % per year. Of course, the trees do not rise to the sky, this will change especially because the world is over. We may even be surprised, given the omnipresence that digital technology has taken on in our lives, that it is not more than 4%. Almost half of the consumer devices I bought this year are connected via Wi-Fi to an app: dishwasher, washing machine, lights, scooters, cars, etc.

The smartphone has become an extension of myself. Itself is extended by the Cloud, almost invisible, but which increases its capacities a hundredfold. And the laptop is most people’s number one work tool. I remember in 2014 when Cédric Hutchings, one of the founders of Withings who democratized the connected scale, spoke of the Internet of Things, the perspectives he evoked have not yet conquered the world at the speed he envisioned. . Our numerous articles (see list at the bottom of this article) on sustainable digital show the positive impacts of digital: e-commerce with massification of the delivery of the last km vs. purchase with his personal vehicle , teleworking vs. travel by personal vehicle .

Digital everywhere, and more and more

By reasoning with a full carbon footprint (ECC), we are able to compare the carbon footprint of digital technology (manufacture and operation of terminals, networks and data centers) with the impact on scope 1 (direct carbon emissions, for example : gasoline to run the car) and scope 2 (indirect carbon emissions, example: electricity consumption). If you are wondering what these “scopes” are, I invite you to read this reference page (Ademe) . Scope 1 and 2 emissions are 10 to 1000 or even much higher than those of digital which is mainly scope 3 (purchases) and scope 2 (electricity consumption). So the use of digital, in many cases, reduces the carbon footprint of an activity. Unless you consider that the baby should be thrown out with the bathwater (ie stop doing any activity).


Online games, social networks, putaclic media, pornography … as before the paper press and the Minitel, digital is a tool, and everyone uses it to serve their own interests. Depending on your experience, your convictions and your values, you can condemn certain uses and condemn them to vindictiveness in order to better prohibit them. I consider that it is not for me, as a citizen, to judge, as long as the impact on the resources of the community is sustainable. If we consider that the impact is no longer sustainable, we have a big problem that the chain of COPs is struggling to resolve: how to force private (people, companies) and public actors (States)

Sustainability, acceptability

to reduce their footprint carbon, therefore their energy consumption, since still today, most of the energy comes from the combustion of carbon products, therefore their wealth in an immediate and certain way, while the impact is diffuse, more or less close in time, uncertain depending on the location on the planet? In addition, if we take France as an example, which only represents around 1% of the global carbon footprint: what is the point of going from 1% to 0.5% while reducing our wealth by 50% (by making the amalgam: energy consumption = wealth), while huge countries with an infinitely higher impact do not do the same (and for good reason, societal acceptance is very complicated

To find out which action has the best carbon footprint, we have developed, in parallel to our usual engines for calculating the economic return on investment, engines for calculating the return on carbon investment. This allows us to make informed, quantified rationality decisions with our clients about the carbon footprint. These data provide a set of actions that allow you to make your decision-making more reliable, to make continuous improvement and to increase your turnover by focusing on what really matters to your customers. Finally, in the long term, we are convinced that the virtual reality and immersion already offered by Oculus headsets will make it possible to offer new advertising opportunities to companies in environments frequented by millions of users.

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