50% of French people surf from their mobile . Among them, 65% regularly use the Switzerland Phone Number List mobile application and 68% that of Twitter. In total, more than 16% of internet traffic comes from smartphones and tablets. However, phone conversion rates are still very low: 0.96% . Unsuitable site, links too small, loading times too long, non-ergonomic navigation or even images that refuse to load, are many obstacles to conversion on mobile devices. If you want to capture your mobile visitors and turn them into customers, it is essential to review the user experience, in order to adapt it to small screens.
Add mobile-specific call-to-action
Inbound Marketing remains an essential ally to convert your visitors into customers. Favor call-to-action, while taking into account the size of the screens of mobile devices. Your buttons must be highlighted and adapted to mobile users. Do not forget to take care of the design of your landing page to hold the reader’s attention: contrasting colors, clearly visible company logo, and above all a call-to-action that explains in 2 words what he will receive in clicking on it.
Favor micro-content and visuals
A visual is more captivating than a long text , even if it is very well written. It must be said that a small screen lends itself less well to reading than a computer. Therefore, instead use photos and images to convey information. If you look at the Hootsuite homepage, you understand in 2 lines and an image how it can be used on a daily basis.
6. Regularly analyze the course of Internet users
After setting up your shopping funnel, you need to test it to optimize its performance . This is why a careful analysis of the main levers of action in your tunnel is important. Each step of the process will need to be combed through to find which one is less relevant. You will be able to readjust your strategy to better meet the expectations of Internet users and above all increase your conversion rate.
Adapt newsletters to mobile format
27% of emails are read from a mobile device , according to a Knotice study. This figure even rises to 55% among 18-34 year olds. In addition, 2 out of 3 mobile users take an action after reading an email. On the other hand, if the texts are too long, the format is unsuitable for the screen, the images are not displayed or the buttons are too small to be clicked on, then mobile users immediately close the newsletter. , without reading or acting.
If you want your emails to convert your mobile contacts, consider testing the display of your campaigns on a smartphone and take into account the narrowness of the screen. This Guess brand newsletter is a perfect illustration of good conversion practices. It has a central display to sell the product, the “-50%” promotion is displayed in large characters and the “Buy now” button is easily operated with your finger.