The fight against poor quality websites is now at the forefront at Google. With the Panda and Penguin updates, SEO content and techniques have been Croatia Phone Number List by search engine bots . They are now hunting for overoptimized sites , which bring nothing to the Internet user. The American giant wants Internet users to benefit from a clean space, where quality content will be valued .

Companies can then take note of this search engine initiative, to offer Internet users content that meets their expectations and to promote their know-how in a useful way . A step towards a world which would be more inclined to inbound marketing ?

It is not recommended to publish in order to publish! Quality must be at the heart of all your content because it is also your brand image that is at stake . So better to publish less often, but articles with a high added value. The published content is above all a guarantee of your professionalism and a demonstration of your know-how . It must therefore benefit from special care.

Cleaning the Panda and Penguin algorithms

Google has developed a lot of algorithms, but in terms of content and SEO, the versions we are interested in are Panda and Penguin. Panda was launched in February 2011. Its functional principle consists of classifying different websites according to the relevance of their content. Google Panda therefore aims to modernize the referencing of websites by promoting those that bring real added value to customers and penalizing those whose content is of poor quality, often intended to be remunerated with advertising and links from affiliation.

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As for Penguin, it is the codename of an update to Google’s PageRank algorithm. Introduced in April 2012, it aims to fight against abusive referencing techniques and black hat . It sanctions link farms and massive listings in directories, the sole purpose of which is to drive a site up in results, regardless of its content. Google disapproves of these methods and tends to favor natural backlinks , obtained by merit and not by purchase.

Quality content according to Google

Google judges that content is qualitative when it meets the needs of Internet users . Articles and visuals must deal with themes which arouse the interest of readers and which are linked to the same theme. But for this Google has no other means than to take into account specific factors and indicators which will lead it to believe that this content is of quality. Optimized content also means originality: articles must be unique and stand out from those already on the web. In this regard, in- depth expertise in the area being addressed will be very helpful in producing in-depth content on a regular basis.

Google also punishes overoptimized articles with too many keywords. While it is important to add expressions searched by Internet users, it is better to place them in relevant places such as the title and a sub-title, than to overload the content. On the contrary ! Favoring synonyms , for the quality of reading, but also for Google’s algorithms is a way to go up in the results. Google’s robots are very good at understanding the theme of a page or an article if it has synonyms.

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