This is a question that we Iraq Email List see asked on the web and social networks: Does Google know how to interpret the meaning of emojis in its search results? This is the meaning of the question posed below to John Mueller on Twitter. If we translate Andrew Rodgers’ question into French, it gives: “Hi John. Can Google understand emojis used in header tags or even urls? I guess this is a practice that is not necessarily recommended? Let me know. Thank you. ” To this question, our friend John Mueller responded through the tweet below. For those whose understanding of Shakespeare’s language is laborious, here is what John answers:

“From what I know, we have improved in this area. For example, http://bit.ly/2sUyLQ2 leads to organic URLs and results that don’t even use the emoji in their title and description at all. Which means that we have a base of synonyms / equivalences somewhere in our systems By answering like this, it is clear that John Mueller is confirming that the meaning of emojis is understood by Google when used in a URL or Hn title tag If we take the example used in the exchange of tweets with the Banana emoji, we realize that the symbol is present in the search URL and gives rise to organic results that do not use the emoji .

The use of emojis in titles and meta

On the other hand, the use of these symbols in the title tags must be confined to a substitution of basic keywords and not to more precise queries. Indeed, the Banana emoji will allow you to be positioned on the top tail request “banana” but will not allow you to offer a push SEO on middle or long tail expressions such as “banana flambée”, “benefits of bananas” etc. … “Why not use in my h1 or h2 tag, the emoji to make the word ‘banana’ + the adjective understandable in writing to match the long tail query?” ” You can give it a try … but remember that Google understands emojis thanks to a thesaurus it uses. It is not quite the same as a textual comprehension which is done directly thanks to its algorithms and robots.

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It is therefore better to use words to convey the meaning of a sentence or a title to your visitors and search engines. Also note that some sites use emojis in the titles and meta description of their pages. Even if this will not bring anything to the level of SEO ranking, it will generate a blatant visibility boost because an emoji will catch the eye of the Internet user more than a classic result. However, it has been a while since Google allows less and less emojis in titles and meta descriptions of pages. Only a few specific requests will still allow the display of emojis as ” emoji “.

Are emojis allowed in Google Ads

A few more results, like the one in the Ptidigital.fr article below still have emojis displayed in the SERPs, but faced with the promotion of favicons via the new Google results pages , it is unlikely that Google will leave user experience being polluted by emojis + favicons. Regarding sponsored advertising through SEA and Google Ads ads , Google is much clearer. According to the official Google Ads editorial guidelines, the use of emojis in ad titles and descriptions is strictly prohibited. Your ads will not be validated and published as long as they include emojis. We notice that the biggest loss of visitors occurs during the first two stages: in the Basket part then in the next section where personal information is requested.

Last thing: also remember to collect and use the email addresses of your customers. Thanks to this data, you will be able to set up automatic emails sent to people who have abandoned their cart in order to give them a reminder. Most people don’t like to read. And, even if they didn’t need it and you had the easiest, most basic checkout process around, you would still have customers who will have trouble checking out their cart. For those customers who will find it difficult to navigate the site, we strongly recommend that you post a FAQ or helpful advice, this is a good start.

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