If you regularly write articles for your personal or business blog, chances are you will one day (if you haven’t already) come across a case of Mozambique Email List Content. Although from an ethical standpoint it is quite frustrating to watch someone outrageously ‘steal’ content that doesn’t belong to them, a much bigger SEO problem can arise due to proven cases of duplicate content. .

In addition, many companies change their inbound marketing strategy along the way. They hear, for example, about a tool or a technique that has contributed to the success of several brands and are tempted to adopt it. What works for others may not work for you! Stick to a thoughtful strategy, measure your results and adjust there on the basis of your analyzes avoiding copy and paste! An inbound marketing strategy must be the subject of intense reflection upstream , precisely to avoid this type of error. To set up digital marketing in line with your objectives and the expectations of your prospects, do not hesitate to contact us .

Google’s Crusade Against Duplicate Content

In February 2011, Google decided to take SEO issues caused by duplicate content very seriously. The Panda algorithm launched around this time had (and still has) the goals of combating low-quality sites such as content farms, which copy-paste external blog posts for the sole purpose of generating income through clicks on banner ads. In order to fight against these Black Hat techniques, Google tracks down and penalizes malicious websites by causing them to lose rankings in the SERPs.

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According to Moz , duplicate content is above all a problem for search engines who are unsure of how to deal with it, in particular: They don’t know which source page to add to their index; They don’t know if they should attribute SEO benefits (trust, authority, link juice, etc.) to a particular page They do not know which page to propose as a result in the SERPs. Duplicate content is content that appears on the web in more than one place, that is, when two (or more) pages share the same content.

Internal duplicate content

In this case, only the URL makes it possible to differentiate the 2 contents within your website. Often, this error is not voluntary and results from poor architecture of your site. This poses a problem for Google which may think that you are trying to bypass its algorithm and may therefore penalize the offending pages.

How to react? The good news with internal duplicate content is that it’s fairly easy to fix since you have control over your website. There are several techniques to clean your website of all types of duplicates: Remove duplicate content through a 404 (not found) . This is the easiest and most radical way if the page is of little interest in terms of traffic and SEO; Set up a 301 redirect which will indicate to robots as well as to Internet users that the content of the page has been moved to another address;

Leave the content as is on your site, but block its access for robots with a robot.txt file ;Set up a canonical tag ( rel = canonical ) on the duplicated page. This tag will contain the URL of the original page and it is this that the robots will consider as the source page; Directly remove the duplicate URL from the index via your Google Webmaster Tools

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