The end-of-year Algeria Email List are fast approaching and each year, users get a head start in their search for gift ideas, sometimes as early as June, but they start shopping around two months before Christmas . It is therefore crucial to prepare your campaigns in advance for the end-of-year celebrations . To do this, social networks are the ideal tool. Find out how to optimize your online sales for the holiday season using social networks. Big social media platforms like TikTok and Pinterest advise to stand out early to be visible as soon as possible. The goal is to get the word out about your brand and ensure that, from October

your online presence is optimized with the help of effective marketing campaigns as well as the integration of an online catalog. to attract the attention of Internet users looking for gift ideas. From November , things start to get serious. you have to target research trends to stimulate sales at the right time , especially with Black Friday and Cyber ​​Monday being the highlights. In December , there is no question of slacking off. We must keep the budget of your campaigns because consumers continue to shop, even at the last minute. To engage and entice them to buy, you can mark products on your site that are about to be out of stock, or use concise, visible, and clear CTAs.

Stand out as early as possible

Finally, in January , launch new campaigns to ensure your online presence . Pinterest specifies that permanently present advertisers can obtain a conversion rate of up to 5.2 times higher than ad hoc advertisers. Bringing together almost a billion users per month, TikTok is a social media that should not be neglected to reach the younger generations as well as to target an engaged and active community. The Chinese platform recommends following 3 specific steps three weeks before the start of your marketing campaign. First, you need to establish your business goals . Then, plan the contents of your creative strategy taking into account essential dates such as Black Friday and Cyber ​​Monday .

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Finally, it is possible to install measurement tools that will allow you to optimize your campaigns such as the TikTok pixel, then to measure your performance with the TikTok Ads Manager . Pinterest has nearly 450 million users looking for gift ideas per month. It is an essential network during the holiday season and by correctly anticipating your campaigns, it is possible for you to reach a community which anticipates and plans its purchases for the holidays earlier and earlier . The number of conversions would be multiplied by 4.7 when the holiday ads on Pinterest were made early enough for users.

Plan your campaigns on TikTok 

In order to effectively target your potential customers , Pinterest has identified 6 types of buyers during the holiday season: The “early birds” who plan the purchase of their gift very early on, looking throughout the year for ideas or gifts to offer. The traditionalists, who remain very attached to the traditions of the end of the year celebrations. Those who like to give themselves gifts. This type of buyer seeks to take care of himself and have fun during the holidays. In order to more easily reach these potential leads, the platform recommends following a few steps to lay the foundations of your strategy.

First of all, the platform advises to install the Pinterest tag. This will allow you to track conversions , strengthen audiences and thus optimize your campaigns for greater reach. Then, it is recommended that you integrate your product catalog on the platform . This will give you better visibility and facilitate sales management. Also, become a verified trader with the VMP program(Verified Merchant Program) will give you more credibility with users. Then, with the help of Pinterest Analytics, you will be able to understand your audiences . Finally, from the dashboard of the ad manager as well as the Conversion Insights tool, you will be able to measure the performance of your campaigns and evaluate their impact.

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