Announced this week by Google , these Google Ads Costa Rica Email List are available at the campaign and ad group level when there is a significant change in click , cost, impression or conversion performance. It is important to clarify that if you are a fan of Smart Bidding and you use it for your campaigns, you will not see these Explanations. They are only available – at this point – for search network campaigns using manual bidding or enhanced CPC. To see these explanations, you must compare periods of the same duration. For example: the last 7 days compared to the previous period and have a sufficient volume of activity.

You will know that an Explanation is available if the Percent Change in a column is in blue, as you can see in the example screenshot above. If the percentage change is gray, it means that an Explanation is not available. In addition, explanations are only available for the last 90 days. function explanation google sea When you hover over a percentage change in blue, you will see the option Show Explanations. After you click on the window, Google Ads will start processing the Explanations report, looking for a number of possible reasons. The report will display on the right side of your screen. When you run Campaign Level Explanations, Google will also highlight the potential reasons for ad group and keyword changes in the report.

How does it work

there have been any changes in your campaigns carried out by your teams or to consult the Google Analytics annotations to know the changes made on the site that may also have had an effect on performance. Finally, the great upheaval is obviously the appearance of the “Google Protection” badge for these companies that will join the program. Indeed, these “Premium” Google My Business listings will maximize their chances of attracting more leads than traditional listings that will not display the badge. However, this empowers businesses more to produce more organic and quality landing page content, which is undoubtedly a breath of fresh air for consumers and can produce incredible revenue and results.


At the bottom of the report, you’ll find a list of what Google has identified as potential explanations. Note that Google does not analyze changes to your websites or ads as factors that may affect performance. If you are running search network campaigns with manual bidding or enhanced CPC, this could be a useful diagnostic tool to better understand your performance and thus be able to better tune your campaigns. If you’re new to paid SEO, the tool also offers a helpful rundown to help you understand the levers that can affect performance. Do not hesitate to consult the report on the history of changes in Google Ads to see if

Why is this important

The introduction of SaaS (Software as a Service) platforms in recent years has taken the hassle out of choosing the best software to boost their performance. As software seems to improve, upgrade and evolve every minute, it’s fair to say that purchased software can seem redundant the day it gets installed, while constant updates can be annoying. SaaS allows a company to have the latest and most efficient software on a pay-as-you-go model, which has been a huge development for marketing. SaaS marketing has undoubtedly changed marketing strategies across the advertising industry and it is a trend that is sure to grow in 2022.

As PPC trends are constantly changing and evolving, it is vital to follow them and these seven PPC trends to follow in 2022 will help you do that. Some trends are new concepts and some are fairly familiar trends that continue to grow and develop. The 2021 PPC trends may still be relevant and effective in the medium term, but don’t get left behind and implement them. PPC trends of 2022 today so stay up to date! However, we can see workaround strategies on the part of those concerned. 29% of respondents say they have already turned off their phone to avoid tracking, and 69% have already refused the geolocation of their device. These tips may make internet users feel more confident online.


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