“In 2018, we Djibouti Email List a new identity verification policy for political advertisers. This measure requires that all advertisers who wish to run election ads on our platforms go through a verification program to confirm their identity. We display this identity in the ad unit so that users can learn more about the election ads they see on Google’s platforms. Since the introduction of this program, we have verified the identity of political advertisers in 30 countries. And now, in order to ensure greater transparency and to provide users with more information about who advertises to them, we are extending identity verification to all advertisers on our platforms ”.
Obviously encouraged to fraud appeared during the crisis Covid-19, through false Google Ads ads for the sale of masks, this is explained by Google in its ticket blog: The program Google audit, released in 2018, requires US advertisers in politics they provide an ID issued by the government and other key information to confirm the details they have provided. Political advertisers also need to reveal who, precisely, pays for each ad, which is probably less of a concern in the case of regular branded ads, although it looks like all advertisers will have to go through the same verification process in a way. or in the other.
Reminder of what the verification program
Google Ads advertisers will be notified when they will need to present their identity documents and will have 30 days to respond. Once the documents are submitted, advertisers will then be required to complete the verification program within 30 days. From now on, this entire identity verification procedure will be extended to all advertisers in the Google network, first in the United States, then in the rest of the world. Once Google has verified an advertiser’s identity, it uses this information to generate a new information window about all the ads it runs, showing the advertiser’s name, country of origin, and above all, the fact of choosing whether or not to see the advertisements of this advertiser in his results.
Promotion of products, goods and services : retail, media and entertainment, travel, B2B, technology, etc. Promotion of informative, advisory or educational content: content promoting educational resources, research and statistics, free advice on health or finance, charitable or social causes, etc. Promotion of content related to regulated industries : games of chance and gambling, sports betting, financial products or services, health products or services, etc. Companies that advertise on Google and operate in these verticals may soon receive a notification advising them that they must go through the verification process. First in the United States, then in the rest of the world. If your company is selected, a form will be emailed to you.
More transparency for internet users
This is a significant extension of Google’s ad transparency program, and it will be a huge task for Google to get these new windows of information approved and served by its millions of active advertisers. As such, Google will check advertisers in stages, starting with the United States. The initial phase of the program will focus on brands in these areas: While Google’s political ad verification program initially aimed to weed out bad actors seeking to manipulate voters, Google is now seeking to detect and eliminate a greater number of malicious operators seeking to present themselves under a false day and to deceive the Internet user.
Amazon is more messy but offers more possibilities for discovery. There is a possibility of surprise, a bit like browsing in a real store. Google Shopping is very … very far from that. Take the example of Bing, which has long tried to compete with Google in the field of search engines. Bing has developed a search experience that is arguably as good as Google’s, but Bing has been unable to gain market share beyond a certain point. It’s debatable as to why, but chances are it’s because Microsoft’s engine mimicked Google too much and wasn’t different enough, or better. No matter what you say, the SEARCH ENGINE label is associated with Google, and no one else. Can the same be said for Amazon in relation to e-commerce?