On its Google Search Australian Email Address blog, Google announced a new update to combat link spam: Link Spam Update. The mission of this update is to combat low-quality netlinking spam. What does this update change for advertisers? What should we take away from the ad? In 2012, Google launched the “Penguin” SEO filter, used to sanction sites with fraudulent SEO practices, which do not respect Google’s recommendations in terms of netlinking in particular. At that point, the web was in real need of a cleanup given the onslaught of spam emails and sites with questionable SEO practices of artificially inflating their popularity.

Today, netlinling is still a very powerful SEO ranking factor. Google also wants to tackle low-quality SEO practices once again with the Link Spam Update. It was tested for 15 days from July 26, 2021, and is now widely deployed. Google wants to better take into account affiliate links and links from guest articles so that the value given to them is not the same as a classic link. The search engine once again encourages the implementation of rel “nofollow” or “sponsored” attributes on this type of link in order to easily identify them. But if these recommendations are followed by many website owners, offering White Hat SEO, other SEOs still use techniques deemed spammy that continue to work.

The history of Google’s anti-spam algorithms

Thus, according to the web giant, this new algorithmic update from Google should be even more effective at detecting spam in different languages. The search engine warned unscrupulous advertisers that they should see a change in their site’s SEO. Indeed, all links will be re-evaluated. Sites that use link spam will therefore see changes in their rankings in the SERP. Google has therefore announced that it will no longer hesitate to cancel links, deemed to be fraudulent. These links will therefore no longer be taken into account by the Google algorithm. The search engine does not necessarily seek to impose penalties on the slightest link deemed suspicious.


However, we can imagine a fall in terms of SEO for sites that have based their visibility online by relying on mass and low quality netlinking. This algorithmic Link Spam Update will only affect sites with low SEO quality. If your website is producing quality content and relies on quality netlinking, it cannot be affected by this Google update. The best response to this new Google update is therefore to apply SEO best practices recommended by the web giant. Referring to SEO professionals can help you anticipate upcoming changes in SEO, and implement the right solutions to boost your SEO.

Google Link Spam Update, an anti-spam update

Do you need advice to improve the SEO of your website? Contact our team of SEO and SEA experts. This is about providing tangible proof of the quality and effectiveness of your product. While some products can be tested or tried before a purchase decision is made, other products and services cannot be tested. It will therefore be necessary to provide proof or guarantees to convince the consumer that your product actually works. The warranty, contract, performance indicators, satisfaction rate and testimonials from other consumers are all evidence that can reassure and convince your prospect to take the risk of buying your product despite the competitive environment.

With the aim of adopting a more precise marketing mix in order to better target the needs of the targets in order to meet them with precision, 3 new Ps appeared in the 2000s . While many companies adopt this marketing policy to achieve their marketing goals, the very concept of the 10 Ps is constantly evolving and continues to be challenged. Introduced by Seth Godin in 2008, permission marketing involves asking for the prospect’s consent to solicit it. Thus, it is the consumer who comes into contact with the company and not the other way around. Later, you will send him information or commercial messages without falling into the trap of spamming.

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