Google has announced that the Average Malaysia Email List metric will be removed from Google Ads as of September 30. Experts from our SEA agency had been informed since February that Google had planned to remove the Average Position metric, but we did not yet know the exact date, until today. As this metric will be removed from the Google Ads account, the following features will also be disabled: Google takes away the average position after introducing two new metrics that provide a clearer view on the visibility of ads in the SERPs. These two metrics include rate prints first absolute position and the top rate of impressions of the page.

The absolute first impression rate on the Search Network is the percentage of impressions of your ads on the Search Network that appear in the most visible position. The impression rate at the top of the search results page is the number of impressions recorded at the top of the search results page divided by the estimated number of impressions you could have recorded at that location. This statistic helps you determine the bid for the top-of-page placement. With the posting of these two new metrics, we plan to deactivate the average position in September. If you are currently using the average position

Google will remove the Average Position

, we recommend that you use these new metrics when you want to measure and optimize your visibility ” Google Ads is based on an auction system, where you, as an advertiser, choose a maximum amount that you are willing to pay for one click on your ad. The higher your bid, the better your placement. There are different types of auctions possible: CPC, CPM. CPC, or cost per click, is the amount you pay for each click on your ad. CPM, or cost per thousand, is the amount you pay per thousand ad impressions – that is, when your ad shows to a thousand people.


Campaign type Before you start a paid Google Ads campaign, you’ll choose one of three campaign types: Search Network, Display, or Video. Ads on the Search Network are text or Shopping ads that appear in the SERPs. Display ads are typically “Picture” ads and are displayed on websites within the Google Display Network. Video ads are five to 15 seconds long and appear on YouTube. Clickthrough rate (CTR) Your CTR is the number of clicks you get on your ad relative to the number of impressions. A higher CTR indicates a quality ad that matches search intent and targets relevant keywords.

Why does Google Ads take away the Average

absolute position google ads Conversion rate (TCR) The conversion rate is the number of conversions (purchase, form submitted, etc.) compared to the total number of visits. In other words, a high conversion rate means your campaigns are relevant and your landing page features a rich user experience. Google ads can be displayed either on search engine results pages or on Google Display Network (DRM) partner websites. The Google Display Network is a network of websites that provide space on their web pages for Google ads. These ads can be text ads or Display ads and are placed next to relevant content.

Ad extensions allow you to enrich your ad with additional information. Examples of possible extensions: Extension of additional links, Extension of call, Extension of price, Extension of notice etc. When a user queries the search bar, Google returns a series of results that match the searcher’s intent. Keywords are words or phrases that match what the searcher wants and that will satisfy their query. You select the keywords according to the queries on which you want to be published. For example, a user typing in “white sneakers” will see results from advertisers who have targeted keywords like “white sneakers” and “sneakers” (depending on the keyword targeting chosen).

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