If these words were to come out of my mouth, you would probably say to yourself that I lost my mind or that I didn’t understand anything about Guest blogging, which is a clean backlinking method used by a number of South Korea WhatsApp Number List web marketers. I assure you, I am not crazy since I am not the author of this quote. What is less reassuring, however, is that it comes from Matt Cutts himself, through an article in the apocalyptic title ( The decay and fall of guest blogging for SEO , (or ” weakening and fall guest blogging for SEO ”) posted on his blog January 20, 2014.

As justification, the latter attaches in the body of the article an email that he would have received personally from a marketer offering to write a guest blogging article in exchange for one or two follow links in the body of the article (it seems that this marketer has no idea who he is talking to, which seems strange). Matt Cutts’ conclusion from this email: This is nothing more or less than spam seeking to monetize a link on an influential blog , which is a flagrant violation of Google’s code of conduct. Ok, but is this example really representative of reality? Even if there is abuse and attempts to buy links, should the baby be thrown out with the bathwater?

Several warning signs

On closer inspection, it’s clear that this Matt Cutts announcement was a long time in the making (it couldn’t be otherwise) and has been following a set path for months already. It is enough to be convinced of it to look at the previous videos published by the head of the webspam division of Google. Several negative positions about guest blogging as a link building tactic had already been published:

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July 2013 : “Better to focus on nofollow”
October 2013 : “Be careful not to abuse guest blogging”
December 2013 : “Increase in abuses and spammy practices in terms of Guest blogging” We can clearly see a gradual evolution of the message concerning Guest blogging until today, where it no longer leaves room for doubt, and leaves room for many questions:

Guest blogging has other uses than SEO

Getting an external link through a guest blogging article is beneficial for SEO, but this is not the only advantage of this technique . It would be reductive to think the opposite, because it is a maneuver that covers many other advantages: Exposure to a new audience; Credibility and expertise; Interesting relationship opportunities; Strengthening its Facebook, Twitter and other social networks community;

Does Google prefer to ignore that guest blogging can be used for something other than collecting backlinks? Many webmasters also prefer to decline the proposals they consider oriented solely for the purpose of link building and reserve their guest articles for high quality content in line with the expectations of readers. Most bloggers accept posts from people they know or feel capable of producing original and relevant content. As long as this content provides value to consumers, is the rest really important ? Isn’t that Google’s leitmotif?

Is this Matt Cutts announcement a warning before a new Google algorithm update that will impact Guest blogging? It is indeed difficult to believe that this “threat” will not be put into practice soon. If this is true, how will Google go about separating the wheat from the chaff? What criteria will he use to draw the line between ethical guest blogging and non-ethical guest blogging, between the guest article and the paid article?

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