Digital marketers Lebanon WhatsApp Number List prepare for what, in particular, attribution, capping of their advertising campaigns, audience segmentation as well as retargeting will be disrupted in 2021.Web browsers such as Firefox, Safari and Brave already block third-party cookies and Chrome has announced that it will delete them this year or even in 2022. Google has also announced that its “ Privacy Sandbox ” and other initiatives to protect privacy will gradually make third-party cookies obsolete. This change will be the last sledgehammer that will permanently kill the cookie as we know it.Cookies allow us to track, target and measure the performance of digital advertising. Cookies therefore follow users silently. However, it is true that the digital industry has not done a great job of educating users on how they use cookies. Also, it didn’t empower people to easily opt out.

As a consumer, you have very little control over which providers collect this information or where it goes: you can clear cookies from your own browser, but you will never be able to manage or delete servers containing third-party data. already collected.In response to this lack of transparency and the violation of this data, the European Union and California have already wanted to give users control of their data via the GDPR. Indeed, the GDPR gives users the possibility of blocking the various cookies or even of requesting the deletion of their data.

Next steps in a cookie-free world

By reducing the ability of advertisers to track and understand user behavior, this will undoubtedly affect the effectiveness of their advertising campaigns. From the Cambridge Analytica data controversy to Apple’s iOS 14 update, consent and data control with GDPR in Europe and California, we’re in the middle of ‘an unprecedented crackdown on the use of data.That’s why advertisers now need to put more emphasis on creative performance to create rich and relevant experiences. We should see this as an opportunity to engage with our customers in an even more qualitative way, creating engaging content and engaging videos to build a strong, trust-based relationship.

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Brands that rely on third-party pixels today are going to have to start discussions with the partners they work with ( Facebook , Criteo, Snapchat, etc.) about how these companies plan to attack this. Our advice to all advertisers is above all to ensure that they have an exploitable database (e-mail addresses, telephone numbers and other strategic data).In any case, what is certain is that Google will not permanently delete third-party cookies until it has finished developing an alternative technological solution. Almost 90% of Google’s revenue is generated from advertising. Without third-party cookies, advertisers’ advertising performance could easily deteriorate. This is one of the reasons why the company is suspected of delaying the default blocking of third-party cookies until 2022… To be continued!

Google enriches its SERPs with a new info menu

In its quest to provide results from increasingly reliable sources, Google has just announced the addition of a new mini information menu to learn more about the sites appearing in its organic results.This announcement, which concerns the United States for the moment, indeed stipulates that all the results indexed in the SERPs will now have 3 small vertical dots on which users can click. As you can see below, once clicked, a menu opens with the display of information concerning the https security of the site, the date of first indexing and even extracts from Wikipedia with the description of the site (if the site is registered in Wikipedia).

By strengthening the transparency of the sites displayed in its SERPs, the Mountain View firm thus adds a layer of trust and offers Internet users more tools to identify potential fake news.This credibility boost isn’t just for organic results . Indeed, this announcement directly echoes that of April 2020 through which Ads advertisers in order to display an information panel in their ads .Google required mandatory identity verification for all google ads identity verification .Who benefits?

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