Fortunately, Google Iran WhatsApp Number List that over time features have been added to slow down clicks to the site, such as Maps, videos, and flight and hotel reservations. But overall, Google remains a key traffic generator for a lot of businesses.Over the years, it’s obvious that SERPs that don’t generate any clicks to sites are on the rise. But is this really harming the good health of businesses on Google? This is the debate raised by the arguments invoked by Google to respond to the study by.

SparkToro, which obviously has taken everything in a cookie cutter without perhaps taking into account certain user behaviors. Especially compared to Google My Business and the submission of very generic search queries.You only have 1 hour to check the technical health of your site? Your boss just asked you if you think the company site is holding up? In this article, we take you step by step on how to check the technical health of your website in 60 minutes!This guide will be useful for you to carry out a quick and efficient SEO audit allowing you to easily identify areas for improvement and quick wins to boost the organic visibility of your site.When we talk about the technical health of a site, it refers to:

What is the technical health of a site?

Content that is duplicated refers to content on one web page that is identical to another, whether on the same site or in relation to another. Here we will look at duplicate content between pages on the same website.Why is duplicate content problematic?Search engines don’t know which version of the page should be included in its organic results index. This can often dilute the authority of duplicate pages because search engines don’t know which version to rank for query results.


By checking the following, you can check if there is a duplication between pages on your site:The process is the same to solve these duplicate content problems mentioned above. Consequently, the example that we will detail below with the situation of URLs with slashes should be reproduced for the other situations.If there is no redirect as you come across the same page, does the URL without the forward slash have a canonical tag?Does this generate a 404 error?If your URL doesn’t end with a slash “/”, add one at the end and see if:Does this trigger a 301 redirect?If there is no redirect that you come across on the same page, does the URL with the slash have a canonical tag ?Does this generate a 404 error?Step 3 : Repeat this process on different types of pages on your site.

Duplicate content is often a major problem for large websites

If both versions of each page display with their own URLs, are not canonicalized or redirected to 301 correctly, this is a problem and is considered duplicate content.Choose a main canonical version of the URLs on your site, each URL on the site should either apply a trailing slash or have nothing at all. Only one of these versions should be applied to your URLs. The goal is to tell Google and other search engines to only index one version of the URL and not waste your crawl budget crawling the same content twice through different URLs.Our recommendation : set up a 301 redirect from the URL without the slash to the URL with the slash or vice versa.

Alternative : setting up a canonical tag from the URL without the slash to the URL with the slash or vice versa. Note that this will waste the engines crawl budget since they will have to explore both forms of URL (with and without the slash).Don’t : leave both content accessible and indexable via these two forms of URL. This will create duplicate content on your site.Server-specific solutionsBelow is the official documentation from Apache, NGINX, and IIS on how to execute our recommendations:Our recommendation : find and fix these URLs. The first rule is not to point internal links within your site to URLs with UTM parameters.

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