Should we favor the Ivory Coast WhatsApp Number List of several sub-themes through long content?Imagine that you decide to deal with very precise sub-topics (with a few searches per month), would it be better for you to create a single large page grouping together all the related topics? Or should you dedicate one page / content per sub-topic?To this question, Martin Splitt indicates that he cannot affirm that the fact of grouping all the sub-topics on a single content would be a profitable strategy for SEO. Although Passage Ranking helps passages of this long content to position itself in the SERPs, this algorithm remains an automated system.

This is why, be sure to offer the Google engine clear and structured content whose subject is easy to identify.Watch this full webinar. going to rank as well in the SERPs as the page whose content specifically covers tomatoes and which focuses on the request submitted by the user.Switching from Universal Analytics to Google Analytics 4 may seem quite overwhelming, but if you start to organize yourself now, the transition can be done very easily.In October 2020, Google announced the release of Google Analytics 4 (previously called App + Web), touting it as an analytics tool that provides smarter insights than Universal Analytics to improve ROI as marketing continues. digital is moving towards a world without third-party cookies .

Edit your events in GA4

After such an announcement, the first question any web marketing specialist asks is: “What is the direct impact on my work?” The switch to Google Analytics 4 is bound to change the way we use Google Analytics.The good thing is that we have time to prepare for it: Google has yet to start talking about the expiration date of Universal Analytics. So there is no need to panic. Taking the time to understand how your data works in GA4 now will save you time and headaches down the road.The first step with Google Analytics 4 is to set up your data feed.


In the Administration section of Universal Analytics, it is possible to upgrade your current property / version to Google Analytics 4. If you choose to update your property, you will need to use the gtag tracking tag. Upgrading to GA4 will create a new property for tracking that starts with G- In order for the Universal Analytics property to continue to function while you take your marks with the new GA4 interface, it is imperative that you have both tracking tags working on your site. This is the key to continuing to use Universal Analytics.After creating the GA4 property, you will need to connect a data stream to it.

Don’t be afraid of change

If you are tracking both site and app traffic, you can add both data feeds to a single report. If you are only using GA4 for one website, you will only need to create one data feed for that site.By default, Google Analytics 4 will measure pageviews, scrolling, outbound clicks, site search, video engagement, and file downloads. Once you’ve created a data feed, Google will give you full ownership and code to install on your site. Remember that your Universal Analytics code must be active on the site, or through Google Tag Manager, for data to flow to both versions of GA.Once your new tracking code is installed on the site, navigate to the real-time report to confirm the arrival of data.

GA4 combined all the old individual reports in real time into one mega report.The other two big changes are about events and conversions: Google Analytics 4 focuses on engagement first and foremost, so all user activity, including pageviews, is tracked as events. The second change concerns the conversions section. The important actions that we’re used to tracking as goals are now all called conversions. Google has also increased the number of conversions you can track to 30.

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