In the era of m-commerce, mobile is now at the heart of any Inbound Marketing strategy . To acquire qualified traffic and generate leads, it is essential to adapt your various strategies to mobile Bulgaria Phone Number List of information. So, when building your Inbound Marketing campaigns , think about capturing Internet users who will come from their smartphone or tablet, by optimizing your content and diversifying your communication channels.

Micro-content, king of the mobile 77.8% of mobile users browse almost every day on their mobile and 81% of them look for information on a product or service, before going to a store. It is therefore essential to offer content adapted to this target. The information they need to find about your business should be concise and quickly summarize the essentials. To this end, to capture mobile users, you must bet on: Micro-content : it must be catchy, well written, and offer value-added information for readers. It is clever to combine it with a striking visual to captivate the attention of visitors. It is with a documented and relevant Content Marketing strategy that you will be able to generate qualified leads.

Building mobile-friendly landing pages

It is not easy to fill out a form on the mobile or to click on several successive links. You must take care to facilitate all the steps leading to the conversion for the mobile user, by adapting your landing pages. They must contain short, sales-oriented texts, which demonstrate in a few sentences the power of your business while also presenting a visible call-to-action.

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Case studies are also major tools in Inbound Marketing, like white papers. They deal with a specific problem that the individual faces and for which your company offers solutions. He realizes that he must acquire a particular product to solve his problem. It then automatically goes to the second phase: that of finding a solution. Visitors will therefore be encouraged to leave their contact details, either by requesting a quote, or by downloading more detailed content such as a digital guide, by participating in a quiz, by subscribing to the newsletter … Excel in your content. so that your prospect wants to tell you about him! This is also where you will have to think about your content offer so that it addresses the customer segments that interest you.

SEO studied for mobile

Be aware that Google does not display the same results on the mobile as on the computer. Keep this in mind when creating your mobile content and landing page. The SEO of mobile sites has a difference on two levels : search on mobile browsers and screen size. So, to succeed in your mobile referencing, put yourself in the place of the mobile user. He will often look for concise and short expressions, since writing on a smartphone or tablet is more difficult than on a keyboard.

In addition, mobile referencing also involves localization. If you have a local store or if your target is very local, consider adding your city or region in the keywords worked. Also, don’t forget to take predictive research into account . The sizes and characters of the content must match the mobile screen. It will be the same for the size of the URL used for referencing. These optimizations aim to facilitate navigation on the mobile screen, whatever its size. And to find the most relevant keywords for your mobile SEO, you can use Google Adwords Keyword Planner . Indeed, it incorporates a “mobile” option that allows you to specifically analyze the searches made from these terminals.

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