Consumer behavior has changed dramatically in just a few short years. The explosion of the internet bubble at the beginning of the 2000s Taiwan Phone Number List changed the ecosystem: information is accessible everywhere, new means of communication have emerged and technological progress has evolved in a dazzling way. The average consumer today has an arsenal of tools that allow him to search and compare information, consult opinions and even buy without having to leave home.
For businesses, the golden age of traditional, “old-fashioned” marketing is over. To survive, you have to adapt to your environment or disappear forever. This is why, today, digital marketing and inbound marketing are no longer just one alternative among many, it is the way of marketing in the 21st century. Point. And yet, this is not the first time that companies have had to rethink their way of communicating and their business model to cope with unexpected changes. Whether they are political, social, economic or even technological as is the case today, the modification of environmental factors punctuates the life of companies. Hubspot This infographic takes us back into the past and traces the evolution of purchasing behavior, from the beginning of the 20th century to today.
1901- 1920: I believe what I see
The entire industry was ruled by the dictatorship of print advertising. Newspapers, magazines, advertising posters were the only sources of information through which consumers discovered new products. This was the era of the first mail-order catalogs as well as the famous Coca-Cola posters strategically placed in often crowded places (below the famous Atlantic City Boardwalk in the 1920s – Image credit: Flickr ).
Word of mouth and recommendations from loved ones were generally important factors in the purchase decision. Do you need help establishing and deploying your content strategy? We are now in the 2000s and marketing 2.0 is on the rise, with the emergence of blogs and social networks. The focus on the product is over. Now, companies are customer-oriented. Competition is open, so you have to stand out and for that, nothing like approaching the customer by focusing on their needs, desires and expectations. We must talk to him as an equal, inform him, share essential information with him and make him understand that we are at his disposal. There are products capable of meeting his needs, but he prefers to buy the product that is most practical for him rather than the product that is focused on his specifications.
1920 -1935: the golden age of radio
The end of the 1920s and the following decade saw the emergence of a new medium: radio. The citizens of the time were totally fascinated by this new talking communication tool and many households acquired a family position. In the early 1930s in the United States alone, 12 million homes had radios. 10 years later, the figure had more than doubled, reaching 28 million households who usually gathered every night to listen to their favorite program. It is therefore easy to understand the interest of brands in this new medium, which made it possible to reach millions of consumers directly at home in one go. Short commercial sequences were then integrated into the middle of the radio programs. But since the 2010s, this aspect is still evolving and it was Philip Kotler , illustrious professor of marketing, is the first to speak about it in a book simply titled ” Marketing 3.0 “.
Values at the center of Marketing 3.0
To fully understand the challenges and intricacies of Marketing 3.0, you need to understand how marketing has evolved. The first version was focused on the product, the second on the customer experience and today we put people at the center of the problem. It is no longer just a question of customer satisfaction factors or of responding to a specific need, it is a matter of having common values. Brands must play on the emotional and intellectual to appeal to consumers and sell their products. These values can take several forms: family, ecological, moral, innovative, sporting, national …