If you are about to embark on a SEA Dubai Email List through Google Ads , here are the 10 steps to follow carefully: From a reporting perspective, advertisers should be able to segment organic and paid ads in their reports using the tools that are already available to them. Google Merchant Center will have a report showing the number of paid clicks versus the number of free clicks. There is also a more advanced way to segment traffic by updating the URLs in your product feed. Currently, there are three main models for getting Google Shopping traffic (excluding Local Ads, or Local Ads, which are mostly in the third point):

Listings Shopping Organic actions to CPA model (12-15% commission to Google only when a sale occurs) CPC model advertisements (Pay per click but no commission on sales) We always believe that paid ads are the most beneficial because you can invest more in what works best and therefore more easily boost your sales. With paid advertising, you are more likely to develop strategies that can be tested, changed, repeated, and amplified. You can bring up prices and promotional messages. You can display some products for research at the top of the tunnel. You can target specific audiences and demographics to set yourself apart from the competition.

Google Ads campaign

While there is no guarantee that you will be able to get more traffic and sales from these organic optimizations, the organic product listings program is still a great opportunity! All the product feed optimization work already used for paid ads will now help you increase sales of your organic product listings. Therefore, pragmatic reports will be important in understanding the impact of this program on your sales. While we would expect the volume and impact to be low for now, there is a good chance that this leverage will grow strongly if Google continues to invest in the visibility of this Google Shopping property.


We hope Google will release additional reporting functionality to Merchant Center to help us in this area in the coming months! If you still have questions about your Google Shopping campaigns, do not hesitate to consult our Google Ads guide or contact us directly This is a good initiative, which will help improve the digital advertising space as a whole, but it is also an important task, and you can imagine that there will be some frustrations along the way, due to the delays in the process. approval and resulting disruption. ​thanks in part to the site’s functionality, its huge catalog of products, content and user interface. Google Shopping is very sober and impersonal…

SEA campaign through

Organic product listings (no commission for Google) To beat Amazon, Google Shopping would have to match, if not surpass, Amazon’s capabilities and key features. Google must also create and impose a stronger associated “shopping” brand in the minds of consumers. The brand is the expression of various factors: quality, service, UX, personality, trust and more… Amazon is the most reliable shopping site and one of the most respected companies in the world. Google isn’t that far behind, but it’s lagging behind. Google Shopping is a product that is improving. But it would take a near-perfect strategy on several fronts to catch up with Amazon.

Some might say that Google doesn’t need to catch up or beat Amazon, it just needs to hold back users typing purchase searches into its engine (and advertisers). Therefore, just being a number two might be enough. At the same time, Google has also positioned itself as the leader of the anti-Amazon sling that many e-commerce players support. This is not a bad strategy, but the delicate challenge for Google is to elevate Google Shopping to the rank of e-commerce brand, with a consistent user experience , without reducing e-merchants to mere partners and third-party sellers shipping. products. Whatever the case, whether it is to become number one or consolidate an outsider’s position,

Leave a Reply

Your email address will not be published. Required fields are marked *