In October of last year, LinkedIn launched a new program to subscribe to Sweden WhatsApp Number List from renowned influencers and experts. In all, 150 personalities from various industries, such as Richard Branson, Ariana Huffington, Barack Obama, Dave Kerpen, Guy Kawazaki, Pete Cashmore and many others, have agreed to share their content with users of the social network.
Today, LinkedIn is launching the second stage of this program, by including a feature that makes it easier to find the publications of these influencers according to the themes. All you have to do is type your query directly into the search bar located at the top of your page and check the new “article” option. The results page will then display all the articles related to your query written by influencers. It is also possible to filter the results by publication date or by expert name. For example, in the screenshot below, I’ve filtered my “ inbound marketing ” search results to only show articles signed by Dharmesh Shah , co-founder of hubspot.
Tell us about your experience!
Through this initiative, the objective (already successful in my opinion) of LinkedIn is to develop its social network towards a real platform of rich and quality content. Personally, I am turning more and more to LinkedIn to view posts and share them with members of my community. I also regularly find inspiration there to write certain content, whether for the Markentive blog or for some of our clients. Thanks to this “ Influencer Program ”, LinkedIn has become for me a real tool for content curation.
What do you think of this new feature of LinkedIn? Do you also use this social network to find inspiration from influencers in your industry? PS: Not sure which influencers to follow on LinkedIn? Here is a small list that should get you started!
Here are some ideas that should give you a serious boost:
Finally, and this is perhaps the most important point, it is essential that you are able, through your communication and your content, to demonstrate your expertise . The majority of Internet users are already extremely in demand by email and are not necessarily looking to subscribe to yet another newsletter, which would only overload their inbox. The only reason that would make someone decide to subscribe to your content by email is if you are able to provide them with value., that is, something that is difficult (if not impossible) to find elsewhere. By showing your Internet users that you have the skills and expertise to provide them with the information or ideas they are looking for, you will succeed in igniting that little light in their minds that will tell them ” yes, I need to read this , I subscribe ! “.
Chances are, you reading this article are already using email marketing as a tool to build rapport with your prospects and customers. You have certainly set up a newsletter that you publish weekly or monthly. But, like the respondents in the above study, are you satisfied with it? Can you boast that you consider Email Marketing one of the most effective activities in your digital marketing strategy ? One of the most important metrics that will determine the success or failure of your email marketing campaigns is undoubtedly your mailing list.. Indeed, keeping a consistent list in size and quality is essential, because it is this that will allow you to reach a critical size of prospects that will prove beneficial for your business