The growth of Croatia WhatsApp Number Lists hopping and e-commerce, coupled with a chatbot’s ability to interact with customers and mimic interactions with real advisors, makes it a very attractive solution for businesses.marketing perspective, the use of chatbots, in addition to providing instant customer service, can be a direct source for collecting information and data from your customers. Thus, the data recorded by your chatbot can help you list the most recurring problems that your customers raise in order to easily identify them. More recently, the use of chatbots has grown creatively to drive customer engagement and website traffic.

Indeed, it is becoming less and less rare to see a chatbot window open at the bottom right of your screen, when you browse, in order to display current promotions. The advantage is that thcommunication channel does not hinder your navigation since you do not leave the page you are viewing.Thanks to the development of Social Commerce (which we already talked about in 2019 ) and Shoppable Posts on Instagram , Facebook, YouTube and Pinterest, companies have enormous power to maximize their presence on a multitude of platforms other than their own. website. Customers can easily click the buy icon for any product featured in a business Instagram post and be directed to the e-commerce site page. Note that the year 2022 should be synonymous with the democratization of in-app purchases on Instagram by paying directly with Facebook Pay. Thus, the user will no longer quit the application.

Removing ETAs is just one way Google pushes its AI

In addition to Shoppable publications, a social network like Instagram continues to highlight its commerce part with the launch of Instagram Shops around the world and the addition of a shortcut in the home bar of users leading directly to a shopping section which displays a selection of items to buy.It will not have escaped your notice that our friend Google, through its abundant Knowledge Graphs and the increase in the number of paid ads in its SERPs, is making less and less room for organic ads. Therefore, we wanted to dwell at length on the importance of having a good SEA strategy in 2022.Google SERP for the query “anti-stain serum” displaying 4 Google Ads text ads before the 1st organic result.

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Between all of Google’s updates, like the removal of larger text ads (ETA), and TikTok’s takeover of social media, it’s important to take your SEA strategy to the next level.With Google pushing its AI more and more, it’s important to stay on top of optimization for its updates. As of June 2022, it will no longer be possible to add or edit Expanded Text Ads (ETAs) in Google Ads , as the company wants its artificial intelligence to take over to create combinations of titles and descriptions based on which she considers to be the best solution. Make sure your ETAs are optimized for keywordsand drafted as you wish before this deadline. As responsive search ads become the norm, make sure top performing keywords are included in headlines, add CTAs like the ones you use on your website, and make sure your descriptions include information. important, but not repetitive.

Google sets up combinations, each row includes different information

Everything is automated these days, so why should your PPC strategy be the exception? Whether it’s emails or automated advertisements, it’s a trend that’s not going to go away. Automation can also help test the effectiveness of your calls-to-action or which Google Ads ads are performing better.TikTok is one of the fastest growing networks in history. As of September 2021, it had more than 1 billion users around the world. Advertising on this platform will therefore be a great opportunity. TikTok has also entered into a partnership with Shopify which allows users of this e-commerce CMS to easily manage social ads campaigns on TikTok via an integrated dashboard.

Everyone has a smartphone in their pocket, and a recent study showed that 70% of paid impressions come from mobile devices. If you want your PPC campaigns to be successful, start tailoring ads and targeting to mobile devices. Google Ads has a great feature that shows you what your ads look like on desktops and mobile devices, so this is a good place to start. Remember to do your research on the available audiences to target to make sure they’re the best fit.Smart bidding is another trend predicted to gain even more momentum in 2022. The current use of a PPC strategy requires manual tracking and optimizations of campaigns and budget allocation. The advantage of smart bidding? It does all of this automatically using Machine Learning.

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