Instagram recently Angola Email List its brand new option . It is now possible to offer sponsored posts that redirect the user to a professional WhatsApp messaging . The aim is to encourage users to get in touch with companies. How does this new functionality work and how to use it well? We take stock. By getting Instagram users to go to your work WhatsApp account, you can reach more people and increase your conversions with more personalized messaging and contact. In the idea, companies can add a call-to-action on their Instagram post to redirect users to their professional WhatsApp and thus facilitate contact .

The process for making a post that redirects to a WhatsApp account is quite simple. On your Instagram profile, click Edit . In Communication options , tap WhatsApp phone number to add your work WhatsApp account. Then all you have to do is select the WhatsApp post you want to sponsor by clicking on Boost post . Once done, all you have to do is choose More Message and select WhatsApp , add an audience, budget, duration and Create your ad . Restore the bond of trust and proximity with users through social networks Instagram also clarified that this feature was added based on user behavior. The latter tended to create ads that directed to a WhatsApp account using a third-party link.

Why boost Instagram posts 

In a context where companies are looking to build a close relationship with their community, redirecting to a WhatsApp account is an interesting option to use. Indeed, with the growing number of brands, advertisements and mistrust of users continues to increase, the opportunity to re-establish contact, to create spaces for discussion and personalize their messages with consumers resets trust and human contact. To best prepare your marketing strategy and reveal the full potential of social networks, entrust your project to our consultants to support you in the development of your Social Ads campaigns ! Expand the presentation of your products by highlighting them in your creations and using a very strong message in your ad to encourage purchase


Optimizing sales via social networks requires a whole marketing strategy that requires good preparation throughout the year. In order to help you assert your digital presence, do not hesitate to entrust your marketing strategy to our Experts ! Search Console Insights research reports tell you which keywords were used before reaching your website. Thanks to these reports, you will optimize the content of your site around the most popular keywords. You will find this report on Google Analytics, in the “Acquisitions ˃ Search Console ˃ Queries” option. demonstrates this consumer interest in instant messages to communicate with brands, especially SMS.

How do I send a sponsored Instagram

Integrate simple, clear and powerful CTAs that link well to your product pages. In particular, it found that 64% of them preferred to write a message rather than make a call. It is not only a less intrusive means of communication , but also accessible to everyone, regardless of the type of mobile phone used. 94% of French people own a mobile phone and consult it many times during the day. We see that the youngest (between 18 to 24 years) consult their phone 50 times a day, according to Ipsos Mori. It would be a shame for a company not to take advantage of such a windfall.

In addition, users do not need to download a specific application to access the content of an SMS. The simpler it is for them, the more effective the communication campaign will be. The short formula required by the SMS also requires choosing the right message to obtain a more impactful result. For their part, users who receive them are more inclined to read them, thanks to this short and easy to understand formula. If you are still not convinced by the need to add SMS functionality to your site to boost your marketing strategy, also note that an SMS has an exceptional 98% open rate, according to a report from Dynmark. The same cannot be said for a newsletter, for example.

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