Unsurprisingly, the months of Andorra Email List and December see an explosion in sales . In fact, these two months correspond to almost a third of annual sales . Cyber ​​Week , Black Friday , Cyber ​​Monday , Single Day , there are plenty of opportunities to boost online sales . However, each year retailers have to reinvent themselves and face new challenges. To help them prepare for the holidays, here are the sales predictions expected in the coming months. The year 2020 broke sales records. Online sales are also expected to continue to grow in the following months, going up to 10% in the United States and up to 7% more globally .

In terms of numbers, online shoppers will spend around $ 259 billion in the United States, or around 224 billion euros, and up to $ 1.2 trillion globally (or 1.03 trillion euros). . Around the world, the costs of labor, freight, and manufacturing are increasing. This increase will be felt on consumers who will pay 20% more for their Christmas gifts , but also on retailers and manufacturers who will see an increase of almost 223 billion dollars (around 193 billion euros) in the cost. goods. It is therefore essential to stay ahead of the pressure of margins and prices by communicating often and explicitly with customers.

Online sales on the rise in the retail

By properly anticipating Cyber ​​Week , (an 8-day week starting the Monday before Black Friday until the Monday following it, Cyber ​​Monday), retailers can dramatically increase their profits . With stocks in short supply and global supply chains not yet fully catching up, consumers are more likely to turn to pre-sales . That is to say that, even if Black Friday remains important, it will give way a few days before to a kind of pre- Cyber ​​Week with many events similar to Black Friday . This should add up to roughly $ 314 billion in spending in the United States (roughly $ 27 billion) and $ 141 billion globally (or nearly $ 122 billion) before Cyber ​​Week officially begins.


Google and Apple are gradually removing cookies and third-party advertising tracking (also called “third-party cookies”). This means that retailers will have to get creative to collect first-party cookies and find customers. This can include loyalty programs , social engagement , personalized email marketing , etc. With this data, personalized experiences can be set up for customers to better engage them. As digital gains traction with consumers, it is imperative for the retail industry to think outside of the box and stay connected with its customers by delivering personalized and relevant content . To set up your campaigns and boost your business, do not hesitate to contact a specialized agency to help you develop your digital strategy!

A meteoric rise in costs

To do this, Instagram recommends adding articles to a catalog . In case you have more than one, merge them. You are also strongly advised to fill in all catalog fields such as title, description, availability, prices, delivery method, links and quality eye-catching photos. For the latter, Instagram recommends using at least 4 high resolution photos with at least three attributes (color, size, material, etc.). The tag use is also a good way for customers to find your products quickly. According to internal Instagram data in the United States, use product tags 5 days per monthincreases the number of visits to product pages but also purchases .

Instagram is also a social platform that integrates features related to online shopping. And like Pinterest, Instagram also provides some useful recommendations to prepare your online store for the holiday season. The goal is to offer relevant content related to your products , to showcase them on product pages, stores and showcases and to engage your community in sharing them. Set up an effective campaign on Snapchat and increase the number of conversions Finally, Snapchat has nearly 293 million active users per day. 75% of its members are from generation Z and millennials, which makes it an excellent network to reach this target. According to data released by the platform in its year-end guide, Snapchat users spend more than any other audience during the holiday season.

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