Through its Malta WhatsApp Number List event, Search On 2020, Google unveiled the changes that its algorithm would undergo in the coming weeks. On the agenda: ever more artificial intelligence and machine learning to best meet the user’s intention.In this video, which you can find at the end of this article, Google has announced serious changes that will impact how this or that site is positioned in its organic search results . Some of these updates will be rolled out by the end of 2020 while others are already live!One of the first major announcements concerns the fact that the Google BERT algorithm is now used to process and understand all the search queries submitted to the English search engine .
FYI, when it was officially launched in 2019, BERT was only processing 10% of searches in English.As a reminder, BERT is an algorithm intended to process queries established in a natural language. Its goal is to help Google better understand the user’s intention by identifying the context behind each word that makes up the query. What Google is looking for above all is to offer the most qualitative SERPs possible, by directing Internet users to web pages that meet their expectations.The Mountain View firm also announced the release of a new algorithm dedicated to spelling. Its goal is to help Google better understand misspelled queries in its engine.
A new algorithm for spelling
This algorithm, which should be deployed by the end of October, will, according to Google, be of major help in improving the quality of search results. In fact, according to Google, 1 in 10 requests submitted in its search engine is incorrectly typed.Google has also declared that it will deploy a new algorithm called “Passage Ranking”. The objective is to better identify useful information for the user, which is found in the content of a page. Indeed, sometimes, when a text is too long or poorly organized, Google could have difficulty identifying information that is too isolated in this content. By positioning them in sections, each piece of information is processed almost individually with more precision.
Google declares that this evolution will impact 7% of queries. Proof that for SEO , we advise you to build your content in a structured way, in small paragraphs .As part of better processing of broad generic queries, an update should land by the end of 2020.The objective is to offer more diverse search results pages by understanding what the Internet user wants by typing a broad search query such as “home appliance”. To do this, Google will identify all the sub-themes behind this query, such as “exercise and weight machine”, “kitchen equipment”,
The Passage Ranking algorithm
“storage for the home” and offer you the best results relating to these sub-themes in the SERP of the query “home appliance”.Here again, the final goal is for the Internet user to find satisfaction whatever their needs.In the same way that Google now positions the passages of web pages, artificial intelligence will make it possible to identify and understand the different passages that make up a video. Instead of positioning a single video on a specific topic, Google will now analyze this video, assigning a tag to each section indicating what it is about, in order to direct Google users to those sections when they search (and no longer to the entire video).
This artificial intelligence-based technology, which will be deployed by the end of the year, will allow Google to identify key moments in videos.Finally, it is announced that this change will impact nearly 10% of Google searches. Proof that video should be an integral part of your content strategy .Always more “zero clicks”Finally, Google has highlighted a development that will directly affect specializing in data and statistical reports.Using natural language processing, Google tries to find out if a search query can be met by a statistic. If this is the case.