You Can Be Found On Everything
As Eva Peek writes in her column, the word ‘er’ is often used in a passive form that doesn’t suit good journalism. For example, if you write: ‘It is said…’ then the reader…
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As Eva Peek writes in her column, the word ‘er’ is often used in a passive form that doesn’t suit good journalism. For example, if you write: ‘It is said…’ then the reader…
As you have read, your job as a copywriter is not yet in jeopardy with an AI text generator. It is especially important that you can work well with this instead…
The tool started with the bullet points above and came up with several paragraphs of text. What immediately struck me was that the text is already more humane than that of…
A plus of the tool is the SEO Editor function, where you can optimize the article based on the right keywords. While improving your draft version, you can easily pick up…
Writing texts is a very complex and complicated task, especially if you prefer to work as efficiently as possible. After all, it is not easy to produce texts that meet all…
Try focusing more often on a personal, authentic (and imperfect) message, one that fits seamlessly with your brand values. Because such a message connects. By constantly asking yourself: “Does it feel like…
Add to that the disappearance of third-party cookies and you can conclude that the elusiveness of customers is greater than ever before. How can we move from this short term chaos…
In addition to the ability to verify Google Search Console via Rank Math, the plugin also comes with an extensive analysis tool. This uses, among other things, Google Search Console and…
Implementing structured data is not always easy for SEO specialists. Especially if you don’t have a plugin for this you have to manually place your schema markup in the <head> section…
There is actually no doubt about using this plugin. Yet in recent months I have become convinced of a competitor of Yoast. Recently I have extensively tested both plugins and I have…
She often plays guitar, ukulele and piano. By photographing staff with something extra from their private life, you allow the viewer to form a better picture of the person in the…
Many companies use a photography style that is not too flashy. Logical, because showing a company photo is usually not about the photo, but what you want to say with that…
Your way of business communication is often described in a house style document. Every communication manager knows that texts must be perfectly written and fit well with your corporate identity. But what…
Depending on your products, seasons often play a significant role in your e-commerce results. Of course you want to be there when demand is booming. Therefore, do not wait until the season…
It is no longer a secret that structured data contributes well to more efficient crawling of information. But its benefits in the SERP are much greater. So make sure you get the…
Use ‘category independent’ URLs specifically for product URLs, so you can thanh them under multiple relevant categories without creating duplicate content . We’ll stick with the vacuum cleaner category for a while. The fact…
Webshops are full of beautiful products, have cool designs and a great UX. But are you taking advantage of every opportunity to shoot through the ceiling organically? With a 16% increase in…
Passive sentences often contain the word “to be” or “to be” and a past participle. In this example it is therefore about ‘is’ + ‘laid’. Besides the fact that this language makes…
We all want it, but it’s cheap. If you already know that you will not reach that number 1 position, how do you use SEO to achieve something with it? Tools…
Apart from that, they are perfectly suited to, for example, give a photo for Instagram that extra charge or to do something different than usual. Check Lumyer or Lightricks products if this piques your curiosity.…
Why make a text longer than necessary? Maybe you don’t have much experience with writing yet, or you think you come across as smart or interesting if you write woolly. Perhaps you…
More and more companies and entrepreneurs are discovering podcasting. Of course you can use many tools for this. Basically, there are two main podcast tasks you’ll want a tool for: for recording…
AddThis also has other options with which you can promote your newsletter or lead magnets or show related content. It is a plugin, but as with any additional plugin on your…
Canva’s help in creating compelling and effective content goes beyond the layout of a beautiful visual, presentation or document. In my opinion, it is especially useful in content creation and content…
If you create content based on a horizontal SEO strategy, for keywords with a low search volume or content that mainly provides information, it can be difficult to measure what…
Within SEO, you still have to write about what you want to be found on. The reverse is also true. You can be found on everything you write about. If…
Easy to use, provides excellent usability and features, and allows users to add comments and suggest edits. As good as it is for writing, publishing that same content using the…