PPC advertising Jamaican Email Addresses such as Google Ads have become audience targeting tools more than ever. When developing an audience strategy for your campaigns, it’s important, on the one hand, to identify the people you don’t necessarily want to target as well as those you want to reach. Audience strategies help you optimize your ad spend and make sure people see the right message at the right stage of the funnel. In this article, we’re going to share with you the four audiences you should consider using in your Google Ads Search campaigns . The remarketing lists (RLSA) is a feature of Google Ads, which allows you to tailor your campaigns

To be able to use remarketing lists, you must implement a code snippet from Google Ads (remarketing tag) on ​​your site. This new remarketing tag will need to be added on every page of your site. When Internet users visit your home page, for example, cookies associated with their browser will be added to the remarketing list automatically. Also note that this list must contain a minimum number of 1000 cookies before it can be used for the RLSA. Depending on your objectives and your digital strategy, you may either want to exclude current customers from some of your Google

Similar Audiences

Ads campaigns or continue to target these customers by including this audience in a specific campaign, in order to be able to isolate them and offer them a different message than your acquisition campaigns. In particular, you can display an exclusive promotional message visible only to your customers. You can easily create this audience by using a targeting list by customer list (Customer Match). To do this, all you need to do is import a file containing all of your customers’ contact details (last name, first name, email, phone, etc.)The Similar Audiences (or Similar Audiences) based on existing remarketing target


new users with a similar search behavior to those of your remarketing lists. Because they are meant to be similar to users who have already expressed an interest in your site, they are considered more qualified than the average visitor. To get started with Similar Audiences , you’ll need an existing remarketing list as a database. Once you have a working remarketing list, Google Ads will analyze the search activity of users on that list to understand their search behavior. Then, based on the behaviors that Google Ads has identified, the engine will find new users with similar search behavior and show them your ads.

Affinity and In-Market Audiences

Affinity and In-Market Audiences These two audiences were, not long ago, only reserved for Display and Youtube campaigns. They are now available on the Research Network. The Affinity audiences are built around interests determined by the navigation behavior. For example, you can target users who have expressed an interest in certain areas such as shopping, food, catering, finance etc. Cooking enthusiasts, DIY enthusiasts, techies are just a few examples of the Affinity audiences available. As with other Google Ads audiences, you will be able to target these audiences or simply place them under observation to analyze how they behave in your campaigns.

The In-market audiences are rather defined relative that users plan to buy or what they are actively looking. Audiences are built around the consumer’s buying intentions such as recent search queries and browsing activity. At the end of the year, Google adds new seasonal segments such as the Black Friday or Christmas segment . These features should be tested in your Google Ads campaigns because they can help you extend your acquisition campaigns. Want to know more about your Google Ads strategy? Contact the experts at our Google Ads agency without further delay Unlike Google Shopping, whose business model is at the cpc, Shopping Actions follow a model based on commissions on sales.

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