While more product Iceland Email Address are starting on Amazon, a lot of them are still on Google. Web research is the first point of contact for most research. Search metrics assumes that buyers who start on Amazon are likely to end up on Amazon, which is why this study analyzes Amazon’s ranking in Google.com search results pages. To create an appropriate data set, the study considered 10,000 keywords, for which Amazon ranks first in organic rankings in search results. This way, we focus on the search terms that give Amazon the maximum amount of available organic traffic that Google can offer.

All the keywords analyzed in the Search metrics study lead to the display of a product offered by Amazon as the first organic result in a desktop search on Google, although no search with the word “Amazon” was included. in those 10,000 keywords. The study is based on the first page of search results in desktop (computer) version. Given the nature of Amazon’s business, keywords are primarily transactional (related to purchase) in nature. Searches for brands, ie keywords containing the term “amazon”, have been removed. Once the keyword base was established, Search metrics analyzed 10,000 Google SERPs and how Google and Amazon compete in the product search battle.

Approach adopted by the Searchmetrics

This report is divided into four sections , which allows us to see how the balance of power between Google and Amazon is on different aspects of search results pages. Analyzing these 4 sections will help define who Google or Amazon is winning the battle for product research on the web! The most effective way for any website to complement its SEO strategy and secure a place at the top of paid Google Ads results . Paid results are billed at cost per click based on the competitiveness of the keyword and may appear above or below organic search results. The question is: if a website is already organically positioned in first Google position, should it also invest


in paid results? Amazon’s response is obvious: Sometimes. In this example, Amazon has the first Google Ads result and the first organic result (as well as two ads in the Google Shopping area). Data shows that Google Ads paid ads appear for 27.5% of the keywords analyzed in the study, where Amazon ranks first in organic terms. Specifically, 12.8% of the keywords in this study have Google Ads listings above organic results, 21.5% generate Google Ads listings below, and 6.9% have both placements. Amazon spends on Google Ads (top or bottom) for 10.5% of crawled keywords, giving it duplicates in organic / paid listings. More details are available in the table below.

The Google Ads situation

Since there can be multiple paid listings above (or below) organic results, it’s interesting to see how many of them show up. For keywords crawled with Google Ads at the top, the average number of paid results is 1.6, with most having one or two paid results. For the keywords generating Ads located lower, the rate is slightly higher since there is an average of 1.9 paid results per SERP. Looking at the total number of paid ads, we find that 12.9% of top ads and 19.8% of end-of-page ads are placed by amazon.com, with the rest being bought by competing sites. This graph shows that there is often competition

amazon distribution between paid and non-paid ads for Amazon’s most important organic keywords. In response, Amazon is battling its competition by buying a large number of keywords, even though it has the best organic result. However, since Google benefits anyone who buys Google Ads and Amazon pays for ads despite having the most relevant organic result, this first section dedicated to Google Ads clearly benefits Google. In addition to organic and paid search results, a great way to occupy more visible space on the search results page, and gain more clicks, is to rank in visual search among images and videos.

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