If you consult this blog regularly and you are familiar with the topics that we discuss regularly, then Inboud marketing certainly has no more secrets for you. But this is unfortunately not (yet) the case for the 95% of your Guam Email List who have never heard of ” In-ba-oun-de ” … And I speak knowingly, I who face it. now for about a year (since I work in Markentive) at the mine crestfallen when I try to explain what exactly the Inbound marketing (little thought to Mael Roth and his article the inbound marketing explained to your mother that I recommend you read ).

Today (after a few dozen explanations), if I had to summarize in one sentence the concept of Inbound marketing in a simple and understandable way, I would say that it is a methodology which aims to make you visible and relevant to potential customers when they are looking for information about your products and services. In concrete terms, if an Internet user wants to find the nearest garage specializing in the maintenance of Italian cars and asks Google about it and you (who offer this specific service in the area sought) have deployed an inbound marketing strategy aiming to answer the questions of this Internet user, there is then a good chance that you appear in the very first results of the SERPS (Search Engine Result Pages) and that this one visits your website and consults the articles or videos that you have products.

Keyword research: how to proceed?

So, before rushing headlong to produce content in spades, you must first establish your list of keywords. And this is where the shoe pinches… How do you go about it in the best possible way? You just have to go to the web to find dozens of articles, guides and other studies on this subject. And, on closer inspection, they almost all advocate the same methodology made up of 4 steps and clearly summarized in this Power by Search infographic . How did you manage to appear on the 1st page? Among other things, thanks to the content that you offer on your site and whose keywords correspond to the user’s request: if he queried Google by typing ” Alfa Romeo Toulouse interview ” and you are (well) ranked on these keywords, BINGO!

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In short, if I’m telling you all this, it’s to come to a point: an effective inbound marketing strategy is impossible without establishing a list of relevant keywords on which to work . It is indeed essential to reference your website as well as its content using the same terminology that potential customers use when they use a search engine.2. Conversions on a website: turning your visitors into customers. A little more specific than the previous campaign, a publication intended to convert on your website will include a visible call-to-action . This type of advertising meets a transformation objective on your site and not a simple visit. You expect an action from the Internet user : a purchase, registration, download, etc. To do this, Facebook offers to add a button to your post that will lead directly to the action.

Checking the relevance of your keywords to always better adapt them

But beware ! It’s important that you don’t rest on your laurels after the job is done. The methodology you just applied is not an exact science, and there are certainly a few keywords that will prove to be unnecessary (generating too little traffic) or counterproductive (confusing in the mind. consumers). If you want your website to remain competitive, you will therefore have to remain attentive regularly and: This function has a serious advantage for bloggers who wish to increase their visits and diversify their readership

It’s a cliché that is not devoid of realism, let’s face it. However, if inbound marketing strategies take time to put in place and need to be thought about for the long term, they eventually pay off. So if a company judges that it does not have the time to devote to it, there are now many ways to outsource these missions.

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