Let’s take a Brazil WhatsApp Number List look at two examples to illustrate how the bounce rate can vary from site to site.A user who arrives on the site and quickly scrolls the page, does not find what he is looking for and leaves the site from the page on which he arrived. The site has enabled scroll tracking and sent a hit to GA each time a user scrolled the page. If the scroll event has been set as a hit, then this cannot be considered a bounce in GA.A user comes to the site and carefully scrolls through the entire page, watched a video on that same page, and left the site without viewing another page.

The company enabled scroll tracking and sent the event as a non-interaction hit to Google Analytics and had not enabled video playback tracking. This event will be considered as a rebound by Google Analytics.These two examples make it easy to understand how the bounce rate can be misinterpreted.Sessions that contain only one pageviews and that do not report events will be considered as bounce if the session expires. For example, if a user views content on a page without further action until the session expires, that will be considered a bounce. The default session expiration is 30 minutes but can be customized to meet the needs of each site.

The bounce rate no longer exists under GA4

Google Analytics 4 is more action and event oriented than Universal Analytics. With this new way of tracking, having a metric measuring inactivity on the site no longer made sense. That’s why Google Analytics 4 replaced bounce rate with a new metric called “engagement rate”.A committed session is a session that meets one of these criteria:The engagement rate is calculated as follows: sessions with engagement / total sessions.You can find the engagement rate in many reports in GA4, for example in the acquisition report below which allows you to have a view by lever.


SEO , Google Ads etc.While there will always be inconsistencies in how conversion events are used across different sites, the 10-second threshold makes the engagement rate less subjective. And that completely removes the impact of the expiration of the session. The engagement rate will actually drop if people come to a site and leave it quickly. While this metric is ultimately the inverse of bounce rate, it is more aligned with what users expect from it.If your business is focused on bounce rate, now is the time to talk to your people about other metrics that measure your site’s performance.GA4 will be the first data platform for most businesses by next year. It is therefore important to take into consideration the other metrics capable of measuring the performance of your site.

How do you prepare for it?

Regardless, one of the best things you can do is set up your GA4 property right now so that you can already collect data related to engagement rate, among other things. You can also compare the engagement rate and the bounce rate. This will make the transition easier and give your people time to adjust to this new metric.Do you have a question about GA4? Contact our experts now!My name is Gwendoline Ente, specialized in SEA and Google Ads since 2012, when I joined the head office of La Redoute in Roubaix.

For 4 years, I was responsible for Google Shopping feeds and price comparators in Matthieu Coilliot’s marketing team. Following this adventure, I joined the Tink web agency in Montreal as a SEA consultant, then the Labelium agency. After living in Canada for 2 years, I co-founded Agence 90 where IWhen to use a canonical tag?The rel = “canonical” tag, often referred to as a canonical URL, is a solution to combat duplicate content issues when multiple variations of the same page exist.In essence, canonical allows you to specify which version of the page should be considered canonical: the page you want to appear in search engines .

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