In addition, information is Italy Phone Number anonymized and stored securely in the identity graph profile so it can be taken to . A demand-side platform (dsp). Italy Phone Number From there, the campaign is delivered to your target audience’s office. Desktops, personal smartphones, tablets, or tvs. And because the identity graph uses data from multiple quality sources, these sources. Combine to ensure even greater accuracy for marketers. With more data available than ever before, it’s important for marketers. In addition, To use that data to drive the best results for their business. And that starts with using the right, properly sourced data.

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Related, reflecting the direct impact  between data quality. And the ability to target the right audience. The report also pointed out that there’s been. A shift from Italy Phone Number buying media to buying audiences. This is especially true as omni-channel marketing becomes. Essential to connect with buyers. Marketers need to be able to reach buyers across email. Italy Phone Number mobile, and social as well as . On their personal and business devices. Are the demographics accurate?

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As you expect, regardless of the device or channel. The need for data quality will drive marketers to find new data solutions. With the decline and eventual removal of support for third-party cookies, marketers are turning to new, innovative data strategies. And this bodes well for improving data quality too. In addition, One Italy Phone Number such strategy that’s gaining traction—and. For good reason—is the use of an identity graph, which is a collection of known customer or prospect identifiers pulled from data sourced from multiple providers. With an identity graph, marketers don’t have to track down separate information such as facebook usernames, email addresses, ip addresses, phone numbers, etc.

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