One of the major Barbados Email List of the Covid-19 pandemic has been the fact that it has accelerated the shift to everything digital. The world has had to adapt the way it communicates and does business. Direct consequence: the use of social networks has exploded, companies have adopted a “virtual” way of working and teleworking has become a fully accepted practice. After the SEO trends for next year, let’s go for the 5 most important digital marketing trends that will set the tone for the year 2022. The growth of online shopping and e-commerce, coupled with a chatbot’s ability to interact with customers and mimic interactions with real advisors, makes it a very attractive solution for businesses.

From a marketing perspective, the use of chatbots, in addition to providing instant customer service, can be a direct source for collecting information and data from your customers. Thus, the data recorded by your chatbot can help you list the most recurring problems that your customers raise in order to easily identify them. More recently, the use of chatbots has grown creatively to drive customer engagement and website traffic. Indeed, it is becoming less and less rare to see a chatbot window open at the bottom right of your screen, when you browse, in order to display current promotions. The advantage is that this communication channel does not hinder your navigation since you do not leave the page you are viewing.

The rise of the chatbot

Thanks to the development of Social Commerce (which we already talked about in 2019 ) and Shoppable Posts on Instagram , Facebook, YouTube and Pinterest, companies have enormous power to maximize their presence on a multitude of platforms other than their own. website. Customers can easily click the buy icon for any product featured in a business Instagram post and be directed to the e-commerce site page. Note that the year 2022 should be synonymous with the democratization of in-app purchases on Instagram by paying directly with Facebook Pay. Thus, the user will no longer quit the application. In addition to Shoppable publications.

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a social network like Instagram continues to highlight its e-commerce part with the launch of Instagram Shops around the world and the addition of a shortcut in the home bar of users leading directly to a shopping section which displays a selection of items to buy. It will not have escaped your notice that our friend Google, through its abundant Knowledge Graphs and the increase in the number of paid ads in its SERPs, is making less and less room for organic ads. Therefore, we wanted to dwell at length on the importance of having a good SEA strategy in 2022.

Social Commerce

With Google pushing its AI more and more, it’s important to stay on top of optimization for its updates. As of June 2022, it will no longer be possible to add or edit Expanded Text Ads (ETAs) in Google Ads , as the company wants its artificial intelligence to take over to create combinations of titles and descriptions based on which she considers to be the best solution. Make sure your ETAs are optimized for keywordsand drafted as you wish before this deadline. As responsive search ads become the norm, make sure top performing keywords are included in headlines, add CTAs like the ones you use on your website, and make sure your descriptions include information. important, but not repetitive, so when Google sets up combinations, each row includes different information.

Google SERP for the query “anti-stain serum” displaying 4 Google Ads text ads before the 1st organic result. Between all of Google’s updates, like the removal of larger text ads (ETA), and TikTok’s takeover of social media, it’s important to take your SEA strategy to the next level. Artificial intelligence Removing ETAs is just one way Google pushes its AI. Everything is automated these days, so why should your PPC strategy be the exception? Whether it’s emails or automated advertisements, it’s a trend that’s not going to go away. Automation can also help test the effectiveness of your calls-to-action or which Google Ads ads are performing better.

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