Google has also Italy WhatsApp Number List about this and added one of the most interesting features of GA 4: you can now customize and edit events directly in the Analytics interface. The ability to customize and create events directly in GA4 means you are less dependent on event tracking tags in Google Tag Manager.When you access the events menu, by clicking on “All events”, you will see the standard Google Analytics 4 events, as well as the buttons at the top of the screen that allow you to modify an existing event or to create one. a new. The menu also features easy to use sliders that turn any event into a tracked conversion.While every click on your site is important, only a few clicks should count as conversions.

This is where changing events becomes essential. You can set up new events that only count certain clicks. To do this, first click on the “Create event” button. You will then give the event a new name and the conditions for that event. Since all pageviews in GA4 are considered events, you can create an event for “page location” and then put the name of the page you want to track.In the example below, we’ve created a new event for visits to a site’s “Contact Us” page. After you create your first event, it will take approximately 24 hours for it to appear in the Conversions and Events screen.

Augmented reality is coming to Google to try cosmetics!

To immediately check your new events, click on the realtime menu again and you will be able to see the new custom event.At first glance, Google Analytics 4 looks drastically different and this change can be scary. The good news is that as digital marketers, we’re all in the same boat learning a whole new system. We recommend that you make a list of the Universal Google Analytics reports that you visit the most often. Once you have that list, start finding that same data in GA4. Take the time to get started with the tool and you will be ready to complete the migration to Google Analytics 4.


Augmented reality should make even more talk about it in 2021. Indeed, Google has announced that this technology has landed in its Shopping results to be able to test the rendering of cosmetic products on your face.We had already detailed the evolution of Google SERPs with the arrival in organic results of augmented reality, allowing the real-life situation of objects modeled in 3D. Obviously, the Mountain View firm continues to bet on this technology by announcing the arrival in the United States, in the Shopping section of its mobile application , results enriched with an augmented reality feature. This development, currently dedicated to cosmetic products, will allow users to test the rendering of makeup, lipstick or foundation on their face.

A partnership forged with two players specializing in data

As you can see above, these new Google listings provide examples of how your skin will look based on the different shades and colors offered by the selected product.Users can then press the “Try it on” button to apply that same shade to their own face.Google explains that this feature was built with ModiFace and Perfect Corp providing all the color and shade data to help you better visualize thousands of lipstick and eye shadow shades from famous brands like L ‘Oréal, MAC Cosmetics, Black Opal and Charlotte Tilbury. Now when you search for a lipstick or eye shadow, like “L’Oreal’s

Infallible Paints Metallic Eyeshadow” (in the example above), you can see what it looks like on a range of skin tones and compare shades and textures to help you find the right products.YouTube , which is owned by Google, already offers similar advertising options, so it’s no surprise to see the same thing on Google itself. This offers makeup brands an unprecedented opportunity to improve the user experience before purchase.Google has also stated that now when you browse (still in the Google app) Google Shopping with your .

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