Google announced on February Japan WhatsApp Number List via Danny Sullivan on Twitter, that the “Passage Ranking” algorithm was starting to be deployed. The opportunity to take stock of this algorithm via FAQs .Here is the original tweet posted to the Google Search Link Twitter account.The “Passage Ranking” algorithm, initially called “Passage Indexing”, was one of the flagship announcements of the Google Search On 2020 event . This algorithm aims to position the passages and extracts present within a text. So, even if part of your text may not necessarily talk about the main topic, Google will be able to analyze it better and make it stand out on long tail queries.
A boon for SEO , since the possibility that content is positioned in the SERPs on different themes is reinforced. According to Google, Passage Ranking is expected to impact 7% of queries in all languages when it is deployed globally.If you are wondering how the Passage Ranking will impact your site and what you need to do to exploit this algorithm, the Search Engine Journal had organized a webinar in November 2020 with Martin Splitt from Google, in order to provide details on what this development would have an impact. Our SEO agency has decided to summarize this video for you through a complete FAQ on Passage Ranking.
How does Passage Ranking work?
Before Passage Ranking, Google’s algorithm identified the main content of a web page by ignoring elements such as navigation, footer, etc. Once this content has been identified, Google tries to determine what the page is about. Then consider that a site has pages that cover each specific topic. For example, varieties of vegetables. It will be easy for Google to identify the page that talks about tomatoes, the one that deals with cucumbers, the one that talks about avocados, etc.But let’s imagine that the webmaster of this site decided to create, in addition to these specific pages dedicated to varieties of vegetables, a huge general page that also talks about all these varieties of vegetables at the same time (through a long content), what is the main theme of this page? So of course you will tell me, the vegetables!
But if an Internet user starts looking for very specific information on a variety of vegetables, such as tomatoes, this generalist page will not position itself well, because in terms of ranking, Google will favor the page of the site specially dedicated to tomatoes.Historically, Google’s algorithm was limited in terms of language comprehension because it considered that long content covering generally all kinds of vegetables was not.
These two contents will then be positioned on different requests
With the advent of the Passage Ranking, Google is now able to say that a page with long content deals with vegetables in general, and that one of its passages is specifically dedicated to tomatoes.The Passage Ranking algorithm will then compare the passage dedicated to tomatoes forming part of the long content, with the page of the same site which is devoted exclusively to the theme of tomatoes.This will thus allow Google to be more granular in its analysis of web pages, and to tell itself that although this content is only a passage of a page, it provides relevant information on tomatoes, while the dedicated page provides other types of information.
Passage Ranking will therefore allow long content to position itself on new long tail queries on which Google was unable to position them previously.Passage Ranking is an evolution in the way pages are positioned in the SERPs. This algorithm will make it possible to position small portions of long content on long tail queries in Google’s organic search results.Martin Splitt indicates that this change is totally internal to Google, and that.