This addition is Lithuania WhatsApp Number List for everyone. On the one hand, users benefit from results whose sources of information will be more and more transparent, thus reducing the visibility of fakes news, and on the other, Google increases the credibility of its organic and paid results, generating potentially more traffic and ad revenue.With the Covid crisis which has shaken the world since last year, we imagine that Google wants to accelerate this shift towards more transparency. However, the EAT triptych has for several years been the real cornerstone on which Google will consider indexed sites in its results. Therefore, this addition should motivate all webmasters to re-read and further verify the veracity of the information communicated.

Finally, Google provides additional examples of this new menu for job posting sites and the scientific medical journal, The Lancet.Google recently developed the Privacy Sandbox in response to growing concerns about user privacy and data collection. In this article, the experts from our Google Ads agency will explain how the Privacy Sandbox works and its impact for advertisers.The objective of the Privacy Sandbox is above all to reduce the use of opaque user tracking while promoting a digital ecosystem that is based on advertising that respects users and is private by default. Last week, Google shared the status of its Privacy Sandbox.

 the Google Privacy Sandbox

which stands for “Two Uncorrelated Requests Then Locally-Executed Decision on Victory” and which means “turtledove” in French, is a proposal by Google as part of its efforts to protect privacy. FLEDGE (First Locally-Executed Decision over Groups) is a first prototype of the TURTLEDOVE family aiming to introduce a “first-party” alternative to third -party cookies , which, after several tests, is effective for advertisers and publishers on the web. Chrome browser.In recent simulation tests, Google notices that its FLoC (Federated Learning of Cohort) audiences register practically the same performance compared to classic Google advertising based on third-party cookies (In-Market and Affinity audiences).

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A FLoC is an audience segment that groups together thousands of people based on their common interests and is retrieved by the browser from the user’s browsing history. The browser updates the audience segment as its users browse the web.These user interest-based cohorts are fed either from the URLs of the pages visited, the content of those pages, or other factors. With this approach, the individual is hidden while the browsing history remains private on the browser. This approach allows the cohort to feed the algorithm, while remaining on the browser and nowhere else. Only the browser has the ability to share these cohorts.

The impact of the Privacy Sandbox on advertisers

Google is encouraging ad-exchange platforms, DSPs and advertisers to start experimenting with Privacy Sandbox technology and to provide their feedback as a result of these tests.However, there are still many unknowns and points to be taken into account:Performance Analysis: What metrics will advertisers have when it comes to performance analysis and attribution? Privacy requirements limit the escalation of some conversions, hampering some attribution models .Fraud Protection: Advertisers are increasingly wary of fraud. Indeed, they want to ensure that their ads are viewed by real users and not by simple bots. Google wants to fight this fraud with an.

API called “Trust Token”, in which cryptographic tokens are issued to users within the browser. This allows the browser to distinguish users from bots. Identifying actual bot users will remain an ongoing challenge and the Trust Token API offered by Chrome is still in its infancy.Anti-Fingerprinting: Fingerprinting is a technique that allows a unique user to be identified without third-party cookies from elements such as their IP address, browser, screen resolution etc. The purpose of the Privacy Sandbox is to protect users against these hidden techniques that track them or share their data. Chrome recently released a new proposal.

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