She often plays guitar, ukulele and piano. By photographing staff with something extra from their private life, you allow the viewer to form a better picture of the person in the photo. By using a colorful background, you can also make a portrait fit better with your corporate identity and/or logo.

5. Iris works as a freelancer in the creative sector. By including a part of the (office) environment in the photo, you show viewers more than just the person portrayed. Showing what it’s like to work somewhere can contribute to good employer branding. It is useful to ensure that colors and clothing match.

She likes to be photographed PR Directors Email Lists with trees and houses in her favorite neighborhood. In this way, the photo fits perfectly with the ambition of its department of the municipality: a healthy and green living environment.

This Iris is committed to promoting the outdoor office. Working outside is very healthy. You can see from the four images of the same photo that even a photo with a natural look can be edited in different ways. When you look at one of the images you don’t immediately think that it is very photoshopped. Because the different versions are next to each other, the differences in color are more noticeable. By lightly editing photos you can give them a certain style. Take another look at the header photo at the top of this page. It is no coincidence that it fits nicely with the Frankwatching house style.

Implement and monitor your image style

By thinking about a photography style in advance, you can ensure that the photography fits your house style. If you have looked closely at the house style and the appropriate photography, you can develop the photography style well. You can give photographers a house style document and a briefing in which you indicate what kind of photos you expect. You can also show some photos that you really like. Read here how to properly inform a photographer.

It is useful to discuss with the communication department to what extent photos should meet your ideal image. It is up to the communication department to monitor the style and communicate internally what is expected of photos. You can also distinguish between media expressions.

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What do you do when an account

Manager posts his self-made – not too good – photo with a LinkedIn message from your company?

Nowadays anyone can quickly take a photo with a smartphone and post it online. However, people are by no means always capable of looking critically at their own photos. Problems can be prevented by making internal agreements. For example, you can have photos taken for your website by a professional photographer. Employees are then allowed to take and use photos for social media expressions, possibly after approval from your communication department.

You could also make agreements about the obligatory or non-compulsory use of photos from the internal image bank. You can also place smartphone photos in it after they have been approved by the communication department. If you think carefully beforehand about what kind of photos you will and will not allow in which place, you can intervene if things go wrong.

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