But who are Sri Lanka Email Database “GAFAM”, “NATU”, “BATX” that everyone is talking about? At the heart of technological development over the past 30 years, the “digital giants” have, through their unique model, turned our mores upside down. In the media, on networks or even in the street, we hear a lot of these acronyms launched right to left without necessarily knowing what it is. So I decided to present to you the companies behind GAFAM, NATU and BATX. Let’s discover together the profile of these companies that have changed the world. Used in the 2000s, the acronym GAFAM comes from the initials of the companies Google

Apple, Facebook, Amazon, Microsoft. Over the past 20 years, these companies have established themselves as major economic and political players, bringing together the largest world stock market capitalisations (see graph). Let’s take a closer look at the history of these digital giants. Used in the 2000s, the acronym GAFAM comes from the initials of the companies Google, Apple, Facebook, Amazon, Microsoft. Over the past 20 years, these companies have established themselves as major economic and political players, bringing together the largest world stock market capitalisations (see graph). Let’s take a closer look at the history of these digital giants.

Used in the 2000s, the acronym

Microsoft, founded in 1975, is one of the first digital companies to have revolutionized our daily lives. She became known by developing operating systems and software, the best known being the Windows operating system and the Office office suite (including Word, Excel and Power Point). The giant now equips nearly 88% of the world’s computers. Apple, created in 1977, distinguished itself by selling computers by launching the Macintosh range in the 1980s, joined in 2001 by the “iPod” range of digital music players. But it was in 2007, with the release of its iconic product, the iPhone, that Apple turned the mobile telephony market upside down.

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Revolutionary ergonomics and the “App Store” application store will forever change our lifestyles. At the end of 2019, Apple alone concentrated 32% of turnover and 66% of profits in the smartphone market. Amazon, founded in 1994, focused on e-commerce by specializing in the sale of books, before opening its Marketplace to other types of products and resellers. In addition to its platform, Amazon’s competitive advantage comes from its logistics chain, based on several types of terminals (storage warehouses, distribution, relay points) and on a global network. Today, the company employs more than 1 million people worldwide (+ 400K hires in 2020).

Used in the 2000s, the acronym GAFAM

Google, founded in 1998, was first a search engine, which has become and remained dominant in this sector. Thus, Google alone concentrates more than 90% of global Internet queries. In 2006, the company bought YouTube, which has many more views than any television channel (1 billion hours of video are watched every day). In 2015, Google became a subsidiary of the new parent company Alphabet, a conglomerate of many technology companies. Facebook, created in 2004, has become the first social network of its kind by allowing its users both to send messages and to exchange or publish various content (documents, videos, photos, etc.), among other functions.

The total number of monthly active Facebook users in October 2020 exceeded 2.7 billion (40 million users in France). The company acquired Instagram (2012) and WhatsApp (2014) thus consolidating its number 1 position. Appeared in 2015, the acronym NATU designates the 4 most recent emblematic companies of digital disruption: Netflix and its streaming service, Airbnb, champion of homestays, Tesla and its electric car, Uber with its connection application. users and drivers. Netflix, founded in 1997, after renting DVDs by mail, made its reputation in the video on demand market for becoming the largest streaming platform in the world, and by producing some of its content itself.

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