In this article, we’ll look at why Indian Email List user behavior has become more essential than ever, and what tools brands can use to help them align with their target audiences. You might be wondering why it is so essential to track and understand user behavior on your website. Maybe you have a conversion rate that you’re already happy with, or maybe you have a predetermined marketing plan for your products or services that you promote at certain times of the year. Often, website priorities are set within a brand’s overall marketing strategy, either based on sales goals or based on the instincts of the leadership team. The problem with this approach is that website users don’t care about the priorities
or sales targets dictated by company executives. All they care about are their own needs and how your brand’s website can meet them. Amazon, for example, demonstrates the importance of this type of user focus. The company has repeatedly found that its obsession with the customer is what sets it apart and what has helped it grow into the e-commerce giant it is today. Amazon Prime, which many initially believed to be impossible to achieve, is today at the heart of Amazon’s overall success. Why ? Because it responds to the customer’s desire to find (almost) instant and effortless satisfaction. There are several ways your brand can track user behavior to better understand your customers’ goals and intentions.
Why is user behavior important
For example, with these tools, you can easily find out what types of content users view the most. A user’s content preferences indicate their intentions , as do internal site searches and referral keywords. Understanding the how, when and why of engaging customers on your website is the first step in determining their needs and wants. User surveys involve asking the customer for direct feedback on one or more specific elements of their experience. Surveys can take place after a purchase or an interaction with a company representative, usually for the purpose of gauging customer satisfaction. Short surveys of one or two questions can also be deployed while the user is browsing your site
Even with the most basic analysis tools like Google Analytics , you can find out a lot about what customers are looking for when they visit your website. The same goes for social media performance analysis tools. In either case, surveys should be designed to help brands understand customer needs and determine whether the experience provided may have met them. There is a whole host of tools that allow brands to track user behavior on websites. We obviously still find Google Analytics or Hotjar . These tools allow you to follow clicks, mouse movements, scrolling, etc. They offer empirical and quantitative data on user actions on your website and can help highlight areas of hesitation, friction or confusion.
How can brands identify user intentions
Brands can also choose to monitor user behavior in a controlled environment. Performing usability tests on new products or services involves real consumers using the product while being monitored. This allows brands not only to understand how the user engages with a product, but also to gain insight into the tasks they are trying to accomplish and identify any issues or sticking points. The most successful brands are almost always the ones that focus on the needs of the customer first. Earlier in this article, we took Amazon as an example of a brand whose relentless and obsessive customer focus has helped
them drive continued growth and revenue. Brands of all sizes can learn from Amazon’s example in this regard. However, in order to be able to implement this type of customer orientation, brands must first adapt to the needs and wishes of their consumers. Behavior tracking is essential to understanding these needs. Investing in a variety of user behavior tracking tools can help brands become more user-oriented and ultimately better dominate their industry. In this example, Amazon has six of the images in the images box, along with the top two organic results and a keyword list (Google Ads). The videos, as is often the case, are all from YouTube.